Specialist, PR & Media Relations

Job purpose

Strategic content planning and development

• Develop communications plans for the company’s brand story, products, corporate announcements, and initiatives across media channels.
• Collaborate with internal stakeholders on digital and print communications needs.
• Research and draft press releases, social media articles, talking points, opinion pieces, and feature articles in the company’s brand tone and style.
• Analyze inputs and propose creative concepts and content strategies to improve visibility and value proposition.

Content design and execution

• Oversee PR and media text, visuals, videos, and infographics across platforms, ensuring compliance with company and group guidelines.
• Gather information with stakeholders and develop visuals that preserve conceptual integrity and brand tone.
• Standardize and revise cross-platform content for consistency with communications strategies.
• Support finalization of advertisements, brochures, product and service booklets, and campaign materials; draft and proofread copy.

Media activities and analysis

• Analyze PR and media campaign performance and identify opportunities to improve approach, content, and outreach.
• Monitor competitor media activity, assess campaign impact, and recommend actions based on market intelligence.
• Track press coverage, reputational risks, and opportunities to inform weekly, quarterly, and annual planning.
• Manage and classify centralized non-technical archives of corporate materials for future reference.

Coordination and support

• Coordinate with senior management on core messaging and promotion across broadcast, print, and digital channels.
• Harmonize digital, press, and campaign content with team members to support internal and external strategies.
• Maintain PR and media agency relationships and oversee external support, media placements, and publications.
• Coordinate video script narration and adaptation of communications materials, and conduct regular content audits.

Qualifications and experience

• Bachelor’s degree in marketing communication, marketing, or advertising from a recognized university.
• At least 8 years of experience in digital and social media marketing and advertising.
• Oil and gas or retail industry experience is preferred.