Social Media Strategist

Job Brief

Responsibilities

• Manage and execute organic social media strategies across LinkedIn, YouTube, Meta, TikTok, and other relevant platforms.
• Own the publishing, scheduling, optimization, and performance of content across the CEO's personal social media channels.
• YouTube channel management, including content publishing, SEO optimization, metadata management, audience retention analysis, and channel growth initiatives.
• Podcast distribution, promotion, and audience growth across YouTube, LinkedIn, TikTok, and podcast streaming platforms.
• Repurpose long-form podcast and video content into platform-specific formats, including Shorts, Reels, LinkedIn videos, carousels, and social posts.
• Develop platform-specific content strategies to maximize reach, engagement, watch time, and audience growth.
• Collaborate with designers & editors to ensure content is optimized for each platform before publication.
• Monitor, analyse, and report on social media and content performance and provide actionable insights.
• Track key performance metrics including views, watch time, engagement rate, follower growth, etc.
• Stay up to date with platform trends, algorithm updates, content formats, and social media best practices.
• Engage with audiences across platforms by monitoring comments, messages, and relevant conversations to strengthen community engagement

Education & Experience

• Bachelor's Degree in Marketing, Communications, Digital Marketing, Media, or a related field.
• 3+ years of social media management experience, UAE experience is preferred.
• Proven experience managing executive or personal branding accounts is highly desirable.
• Experience managing YouTube channels, podcasts, and multi-platform social media campaigns.
• Experience with paid social advertising across major platforms.

Non-Negotiable Skills And Must-Haves

• Strong understanding of LinkedIn, Instagram, Facebook, YouTube, and TikTok algorithms,
• Excellent content planning, scheduling, and campaign management skills.
• Proficiency with scheduling and analytics tools such as Hootsuite, Buffer, or similar platforms.
• Hands-on experience with social media analytics and reporting tools.
• Expertise in YouTube Studio, analytics, audience retention, CTR optimization, and channel growth.
• Experience in publishing and scaling podcast content across multiple platforms.
• Understanding of short-form video trends and optimization techniques for Reels, Shorts, and TikTok.
• Ability to write compelling hooks, titles, captions, and calls-to-action.
• Strong communication and stakeholder management abilities.
• Professional, mature, and confident personality suitable for working directly with senior leadership.