Social Media Specialist
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Key skills for this role
About the Role
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks user. As a Social media specialist, you should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Key Skills for This Role
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Overview
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks user.
As a Social media specialist, you should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Responsibilities
- Build and execute social media strategy through competitive research, platform, determination, messaging and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Creates editorial calendars and syndication schedules.
- Moderate all user-generated content in line with the moderation policy for each community.
- Managing a high volume of daily social media post.
- Staying up to date on best practices and emerging trends in social media
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on the information.
- Collaborate with other department (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (Photo/ Video /text) presentation and communication skills
- Adequate knowledge of web design, web development, CRO and SEO and web traffic.
- Demonstrate social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Excellent Knowledge with Facebook, Instagram, Twitter, Snapchat, Pinterest, Google +, LinkedIn, and other social media channel (best practice).
- Should have sound knowledge regarding You Tube and Google Analytic tools
- Positive attitude, details and customer oriented with good multitasking and organizational ability.
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