Social Media & Performance Marketing Specialist (Arabic & English)
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Key skills for this role
About the Role
Key Responsibilities Social Media Management Manage and grow company social media accounts across Instagram, Facebook, TikTok, LinkedIn, Snapchat, and other relevant platforms. Develop and implement monthly content calendars aligned with marketing objectives.
Key Skills for This Role
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Social Media Management
- Manage and grow company social media accounts across Instagram, Facebook, TikTok, LinkedIn, Snapchat, and other relevant platforms.
- Develop and implement monthly content calendars aligned with marketing objectives.
- Monitor social media trends and recommend new content ideas and strategies.
- Engage with followers, respond to inquiries, and build online community presence.
Content Creation
- Create high-quality Arabic and English content, including captions, posts, stories, reels, and short-form videos.
- Coordinate and execute content shoots, including photography and videography.
- Design basic marketing creatives using tools such as Canva, Adobe Creative Suite, or similar platforms.
- Ensure brand consistency across all digital channels.
Performance Marketing
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other platforms.
- Monitor campaign performance, budgets, and KPIs to maximize ROI and lead generation.
- Conduct audience targeting, A/B testing, and campaign optimization.
- Prepare monthly performance reports with actionable insights and recommendations.
Requirements
- 3–5 years of proven experience in social media management and performance marketing.
- UAE market experience is mandatory.
- Fluency in both Arabic and English (written and spoken).
- Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and analytics tools.
- Experience in content creation, photography, videography, and short-form video editing.
- Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or similar tools.
- Strong communication, creativity, and analytical skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Certifications in Google Ads, Meta Blueprint, or Digital Marketing are an advantage.
- Pay: AED3,500.00 - AED4,000.00 per month
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