Social Media Marketing Specialist - Arabic Speaker
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About the Role
CAMEL AGENCY is a UAE-based creative marketing agency specializing in social media management, content creation, performance marketing, photography, videography, branding, and digital campaigns.
Key Skills for This Role
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Company Description
CAMEL AGENCY is a UAE-based creative marketing agency specializing in social media management, content creation, performance marketing, photography, videography, branding, and digital campaigns.
With years of experience and a portfolio of over 1,000 clients, the agency helps brands build a strong online presence through high-quality visuals and strategic storytelling.
CAMEL partners with restaurants, hospitality brands, lifestyle and retail businesses, and corporate clients across diverse industries.
The team focuses on producing visually compelling, results-driven work tailored to each brand’s identity.
CAMEL is dedicated to not only creating content, but building memorable brands that resonate with their audiences.
Role Description
This is a full-time, on-site Social Media Marketing Specialist – Arabic Speaker role based in Abu Dhabi.
The specialist will manage day-to-day social media activities, including planning, creating, and scheduling Arabic and English content across multiple platforms.
Responsibilities
include developing and executing social media campaigns, engaging with online communities, monitoring trends, and responding to comments and messages in a timely, brand-appropriate manner.
The role involves collaborating with designers, photographers, videographers, and account managers to produce cohesive content, as well as tracking performance metrics and preparing reports with insights and recommendations.
The specialist will also support broader digital marketing initiatives, ensuring all social media activities align with each client’s brand identity and business goals.
Qualifications
- Strong skills in Social Media Marketing and Social Media Content Creation, with experience managing brand accounts on platforms such as Instagram, TikTok, Facebook, X, LinkedIn, and Snapchat.
- Knowledge of Digital Marketing and Marketing fundamentals, including campaign planning, audience targeting, and performance analysis.
- Excellent Communication skills in Arabic and English, with the ability to adapt tone and messaging for different audiences and platforms.
- Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, native platform analytics).
- Proven ability to work on-site in a fast-paced, creative agency environment, managing multiple clients and deadlines simultaneously.
- Strong copywriting, basic visual content briefing or direction skills, and a keen eye for trends in social media and digital culture.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Previous agency experience and familiarity with MENA markets are considered strong advantages.
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