Social Media Marketing Specialist

**Employment Type:** Full-Time

Job Summary

Marketing

• Develop and implement marketing strategies to increase brand awareness and generate leads.
• Assist in planning and executing online and offline marketing campaigns.
• Prepare marketing materials, presentations, brochures, newsletters, and promotional content.
• Conduct market research to identify trends, competitors, and business opportunities.
• Coordinate with internal departments and external vendors to ensure successful campaign execution.
• Support corporate events, exhibitions, networking events, and promotional activities.

Social Media Management

• Manage and maintain the company's social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and Meta.
• Create, schedule, and publish engaging content aligned with the company's branding and objectives.
• Develop creative content including graphics, videos, reels, stories, and promotional campaigns.
• Monitor social media activity, respond to inquiries, and engage with followers in a professional manner.
• Track, analyze, and report on social media performance and campaign effectiveness.
• Stay updated on digital marketing trends, platform updates, and industry best practices.

Content Creation & Branding

• Create high-quality written, visual, and video content for marketing and communication purposes.
• Ensure brand consistency across all digital and marketing channels.
• Assist in website content updates and optimization.
• Support the development of company profiles, presentations, and promotional materials.

Qualifications

• Bachelor's degree in marketing, communications, business administration, media, or a related field.
• Minimum 2 years of relevant experience in marketing and social media management.
• Excellent written and verbal communication skills in English.
• Strong understanding of social media platforms, content marketing, and digital advertising.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar design and video editing tools.
• Experience with Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and social media scheduling tools is an advantage.
• Strong organizational, analytical, and project management skills.
• Knowledge of the UAE market is preferred.

Preferred Skills

• Graphic design and video editing experience.
• Photography and videography skills.
• SEO and website content management knowledge.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Education

• Bachelor's (Required)

Experience

• Real Estate: 2 years (Required)
• Marketing: 1 year (Required)