Social Media Manager

Job Purpose

Content Creation & Management

• Create and manage engaging social media content across relevant platforms.
• Maintain content calendars and ensure timely publishing in line with business priorities.
• Ensure content quality, accuracy, and alignment with brand guidelines.
• Identify trends and opportunities to improve audience engagement.

Community Engagement

• Monitor social media channels and manage audience interactions professionally.
• Track engagement and escalate relevant feedback or concerns.

Analytics & Reporting

• Analyse social media performance and prepare reports with key insights.
• Recommend improvements to enhance reach, engagement, and channel performance.

Collaboration & Support

• Collaborate with internal teams to support campaigns and communications.
• Maintain content records, approvals, and publishing schedules.
• Follow governance standards and utilise digital tools to improve efficiency.

Qualifications and Experience

• **3–5 years of experience in social media management, digital communications, marketing, or a related field.**
• Strong written English with the ability to create clear, engaging content and adapt messages for different platforms and audiences.
• Solid understanding of major social media platforms (LinkedIn, Instagram, Facebook, YouTube) and how they work.
• Ability to follow brand guidelines, maintain consistency, and catch errors before posting.
• Demonstrates a proactive, accountable, and collaborative approach, taking ownership of responsibilities while contributing positively to team objectives and business outcomes.

Required Skills

• Content Writing and Community Management: Ability to write concise, engaging content for social media. Strong interpersonal skills and comfort managing community interactions.
• Social Media Platform Knowledge: Working knowledge of LinkedIn, X, Instagram, and other platforms. Understanding of best practices and content formats. Ability to use scheduling tools.
• Analytics and Reporting: Basic understanding of social media metrics. Ability to compile and present data clearly. Familiarity with analytics platforms.
• Collaboration and Organization: Strong organizational skills and ability to manage multiple tasks. Ability to work effectively as part of a team and take direction.