Social Media Manager & Content Creator

About the Role

Content Production & Social Media

• Personally plan, film, photograph and edit high-quality content and publish it daily, including Reels, TikToks, Stories, posts, carousels and advertising creatives.
• Manage Instagram, TikTok, YouTube Shorts and other relevant channels, maintaining a premium, recognisable brand presence.
• Develop content calendars, creative formats, scripts, attention-grabbing hooks, copy and clear calls to action.
• Prepare content in advance, batch productions effectively and ensure consistent daily publishing.
• Manage comments and direct messages, build the community and guide prospects towards booking.

Performance Marketing

• Independently plan, launch, manage and optimise Meta and TikTok advertising campaigns.
• Confidently manage audiences, prospecting, retargeting, budgets and campaign structure.
• Understand, set up and verify Meta Pixel, TikTok Pixel, relevant events and conversion tracking.
• Systematically test advertising creatives, audiences, copy and offers, and improve them based on results.
• Evaluate campaigns based on enquiries, bookings, customer acquisition cost and return on advertising spend (ROAS), and implement specific improvements.

Influencer & UGC Collaborations

• Research suitable influencers and UGC creators and carefully assess their content, audiences, reach and fit with our brand.
• Contact creators, negotiate collaborations and agree on briefs, schedules, deliverables and content usage rights.
• Independently organise collaborations and visits and support creators throughout the process.
• Prepare shoots, confidently direct participants, personally film and photograph, and edit the resulting material into high-quality Reels and advertising content.
• Follow up on agreed publications and track and evaluate results.

WhatsApp Automation, Email Marketing & Customer Retention

• Independently develop, set up and manage automated WhatsApp and email communications to support customers and encourage further bookings.
• Create and implement booking reminders, post-visit follow-ups and targeted messages encouraging repeat bookings.
• Set up and test automated workflows with appropriate triggers, timing and customer segments.
• Evaluate customer responses and repeat bookings and optimise communications accordingly.

How You Work

• Work six days per week, taking responsibility for daily content production and publishing alongside ongoing management of advertising campaigns, creator collaborations and customer communications.
• Skilled and efficient in filming, editing and publishing.
• Organise working day so that all four areas of responsibility are reliably covered within agreed working hours.
• Use clear content calendars and task plans, prepare content in advance and meet agreed quality standards and deadlines.

What You Bring

• At least two years of relevant hands-on experience in social media, content creation or digital marketing.
• A strong portfolio showing content you personally planned, filmed and edited.
• Strong practical experience with Meta Ads and TikTok Ads, supported by demonstrable, measurable campaign results.
• A solid understanding of pixels, conversion tracking, social media analytics and campaign optimisation.
• Practical experience with WhatsApp automation, email marketing and automated workflows for customer retention and repeat bookings.
• Strong filming, editing, photography and copywriting skills, with a good eye for high-quality design.
• Professional proficiency in suitable tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve, as well as Canva.
• Experience researching, contacting and managing influencers and UGC creators.
• Very good written and spoken English.
• Initiative, organisation, reliability and the ability to deliver consistent results without detailed daily instructions.
• Currently based in the UAE and available for a full-time role, six days per week, primarily on-site in Al Quoz, Dubai.
• Experience with wellness, hospitality, fitness, beauty or luxury brands, Arabic language skills and an existing network of UAE-based creators are an advantage.

Salary

• AED 3,000–4,500 per month, depending on demonstrated experience and practical skills.
• Pay: AED3,000.00 - AED4,500.00 per month

Job Details