Social Media Manager
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Key skills for this role
About the Role
Strategy & planning Develop and execute distinct social media strategies for each school, respecting their different audiences (Arab/national families at Abu Obaida; Indian expa.
Key Skills for This Role
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Overview
- Strategy & planning
- Develop and execute distinct social media strategies for each school, respecting
- their different audiences (Arab/national families at Abu Obaida; Indian expatriate families at Wise
Uaq)
- Maintain a shared content calendar aligned to the academic year, key events, and
- admissions cycles
- Set monthly goals for growth, engagement, and admissions enquiries
- Content creation & publishing
- Produce and schedule content across Instagram, Facebook, TikTok, YouTube,
- LinkedIn, and WhatsApp channels
- Shoot and edit short-form video, reels, photos, and graphics on campus (or brief and
- coordinate the creative team)
- Cover school events live — graduations, sports days, cultural days, competitions,
- National Day celebrations
- Produce bilingual content (English + Arabic) appropriate to each school’s audience
- Community & engagement
- Respond to comments and messages promptly and professionally, escalating
- admissions and complaint enquiries to the right team
- Celebrate student, teacher, and school achievements
- Support admissions campaigns with targeted, seasonal content
- Governance & reporting
- Ensure strict compliance with child safeguarding and media-consent policies before
- any student appears in content
- Keep all content aligned with UAE Ministry of Education (MOE) norms and each
- school’s brand guidelines
- Report monthly on performance (reach, engagement, follower growth, enquiries
- generated
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