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naukri

Marketing Manager

MINDZ MANAGEMENT LLC
Dubai, UAE
Senior
Yesterday
Content MarketingSEO StrategyBrand ManagerEmail MarketingTeam LeadershipCommunications Manager
Free

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Content MarketingSEO StrategyBrand Manager
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• Brand Strategy & Growth

  • Own and continuously evolve the clinic's brand strategy across all online and offline channels.
  • Bring quarterly and annual marketing plans with measurable growth targets to the CEO for
  • approval.
  • Identify emerging trends in wellness, aesthetics and luxury lifestyle to keep the brand ahead of
  • competitors.
  • Propose and drive brand activations, campaigns and seasonal moments that generate buzz and
  • bookings.
  • Track competitor activity and translate insights into strategic recommendations.

• Content Strategy & Calendar Ownership

  • Lead the creation and management of a rolling monthly content calendar across Instagram, TikTok,
  • LinkedIn, and Meta, owned jointly by you, the Graphic Designer, and Videographer.
  • Set the creative direction for each piece of content: format, messaging, tone, visual style, and
  • platform strategy.
  • Brief the creative team clearly and review all output before publishing to ensure brand consistency.
  • Oversee model bookings and shoot logistics, coordinating talent, scheduling and ensuring clinic
  • operations are not disrupted during shoot days.
  • Personally capture reactive, spontaneous content (stories, behind-the-scenes, treatment moments)
  • when the team is not on-site.
  • Maintain a content library of approved assets for ongoing use across campaigns, ads, and collateral.

• Paid Advertising & Performance Marketing

  • Oversee paid ad strategy across Meta Ads Manager and Google Ads.
  • Monitor campaign performance weekly, tracking CPL, ROAS, conversion rates, and booking rates
  • and present findings to the CEO.
  • Train and update the reception team monthly on what ads are currently running so they can convert
  • inquiries with context and confidence.
  • Work with the Graphic Designer on ad creatives and A/B test formats regularly.

• Events, Activations & Community

  • You will be expected to proactively identify and propose opportunities for the clinic to show up in the right
  • spaces and build community.
  • Ideas and activations to explore include:
  • − Branded clinic open days and VIP patient evenings with live treatment demos
  • − Pop-up presence at luxury hotels, private members' clubs, and wellness retreats
  • − Participation in aesthetic industry conferences, medical summits and wellness expos
  • − Co-hosted wellness brunches or masterclasses with aligned lifestyle brands (fitness studios, luxury
  • spas, nutritionists)
  • − Brand tables or sponsorships at high-net-worth community events (charity galas, ladies' lunches,
  • corporate wellness days)
  • − Quarterly in-clinic educational talks or Q&A sessions with doctors, promoted to a curated guest list
  • − Digital activations: challenges, giveaways, or live series in collaboration with influencers or partner
  • brands
  • Present an events pipeline to the CEO each quarter with objectives, budgets, and expected
  • outcomes.
  • Manage all event logistics — venue, invitations, collateral, setup, and post-event follow-up
  • campaigns.

• Influencer & Partnership Collaborations

  • Identify, vet and manage relationships with influencers and content creators aligned with the
  • clinic's brand values.
  • Negotiate collaboration terms, deliverables, and timelines, ensuring clear ROI expectations.
  • Build an ongoing ambassador or affiliate programme that creates sustained organic reach.
  • Identify non-competing luxury and wellness brands for co-marketing campaigns, package deals or
  • cross-promotions.

• B2B Business Development & Partnerships

  • A core pillar of this role is proactively identifying and pursuing business-to-business opportunities that
  • drive new patient pipelines and brand visibility.
  • Responsibilities include:
  • Research and approach corporate clients (HR managers, employee benefits providers) to offer
  • corporate wellness programmes, group treatment packages, or clinic memberships for their team
  • Identify and reach out to aligned luxury businesses hotels, private members' clubs, concierge services,
  • high-end gyms, bridal boutiques, and spas, to establish referral or preferred partner arrangements
  • Build relationships with referring professionals, GPs, dermatologists, cosmetic surgeons,
  • physiotherapists and maintain a structured referral programme
  • Approach real estate developers, lifestyle management companies and relocation services that serve
  • high-net-worth residents
  • Pitch the clinic for inclusion in luxury lifestyle guides, concierge apps and curated city directories
  • Maintain a B2B pipeline tracker and present updates on outreach, conversion, and partnership
  • value to the CEO monthly.

• CRM, Lead Management & HubSpot

  • Own and manage HubSpot CRM, including campaign builds, landing pages, email sequences, lead
  • nurturing workflows, and lead source tracking.
  • Ensure the reception captures, assigns, and follows up within all digital leads within agreed
  • timeframes.

• Reception Team Enablement & Messaging

  • Together with the CEO develop and maintain a messaging framework for the reception/front-desk
  • team that reflects the clinic's tone of voice across all patient touchpoints, WhatsApp, phone, email
  • and in-person.
  • Conduct regular briefings (minimum monthly) to update the team on current campaigns, active
  • promotions, and running ads, ensuring they can speak confidently to patients who come in via
  • marketing.
  • Keeping updated simple reference documents, scripts, and FAQs that empower the reception team
  • to convert inquiries effectively.
  • Flag and address communication gaps that may be impacting patient experience or conversion
  • rates.

• Reporting & Analytics

  • Produce a monthly marketing report covering: social growth, content performance, paid ads results,
  • lead volume, booking conversion, and key campaign outcomes.
  • Present findings and strategic recommendations to the CEO in a clear, visual format

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