Social Media Lead

About This Role

Description

We’re looking for a Social Media Lead to join our Marketing team and help shape how Tabby shows up across social platforms. In this role, you’ll create engaging, video-first content, bring ideas to life on camera and help run Tabby’s social accounts day to day.

You’ll come up with creative concepts, star in and direct short-form videos, and turn money topics into content that’s lighthearted, relatable and easy to digest. You’re confident on camera, love talking to people about money, and know how to make financial products feel human, entertaining, and on brand. All while keeping a strong pulse on culture, trends, and what actually performs.

Key Responsibilities

• Ideate, script, and create short-form video content for Tabby across platforms (Reels, TikTok, Shorts and more), turning money topics into fun, relatable and easy-to-understand content
• Appear on camera regularly, filming yourself in Tabby-led content with confidence, humour, and strong on-screen presence
• Help shape and manage Tabby’s social media presence day to day, with a strong understanding of platform culture, trends, and formats
• Support the planning and execution of seasonal and cultural campaigns (such as Ramadan), adapting ideas and content to key moments throughout the year
• Identify, source, and collaborate with the right influencers and UGC creators for the Saudi market, ensuring brand fit, cultural relevance, and performance
• Edit and package content quickly and effectively using tools like CapCut (or similar), optimising for each platform’s best practices
• Stay deeply plugged into social trends, creator culture, and emerging formats, using insights to continuously evolve Tabby’s content
• Work closely with marketing, brand, and creative teams to bring ideas to life while maintaining Tabby’s tone, values and compliance standards

Skills, Knowledge and Expertise

• You have 3–5 years of experience in social media and content creation, with a strong focus on short-form, video-first platforms
• You’re confident and comfortable on camera, with a natural presence and the ability to bring ideas to life yourself
• You’re a creative thinker who understands what resonates with audiences today and knows how to turn trends, insights, and cultural moments into engaging content
• You collaborate closely with designers, marketing, and brand teams to ensure ideas, visuals, and messaging come together seamlessly across campaigns
• You’re highly organised and detail-oriented, able to manage multiple content streams, shoots, and timelines without losing quality
• You thrive in fast-paced environments, balancing creativity with structure and deadlines
• You have a strong understanding of platform analytics and performance, using data to refine content and improve results
• You’re culturally aware within the Saudi market, and know how to create content that feels relevant and on brand

Application Process: The application process includes an interview with our Communications & Content Manager, an assessment and a final interview with our Senior Brand Manager and Head of Marketing.

About Tabby

Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.

The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.

Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.