Social Media Specialist
About This Role
As a Social Media Specialist, you will play a key role in developing and executing social media strategies that enhance brand awareness, engagement, and growth. Your work will directly contribute to shaping the company s online voice and driving marketing performance.
This role is ideal for a marketing professional who is creative, analytical, and up to date with the latest digital trends.
Key Responsibilities
- Develop and implement social media strategies across platforms (Instagram, Twitter/X, LinkedIn, TikTok)
- Create, schedule, and publish engaging content aligned with brand guidelines
- Monitor social media channels, respond to audience interactions, and manage community engagement
- Track performance metrics and generate reports with actionable insights
- Stay updated on trends, hashtags, and competitor activities
- Collaborate with design and marketing teams to produce high-quality content
- Manage paid social media campaigns and optimize performance
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