Social Media Lead

About This Role

🚀 Welcome to Your Next Adventure! We’re looking for a Social Media Lead who doesn’t just “manage accounts” but owns social as a business driver.

This role is responsible for turning Snoonu’s social platforms into high-performing growth channels by combining content, culture, data, and execution.

You will lead the full social ecosystem: planning, publishing, performance, community, and collaboration with influencers and campaigns.

You’ll work closely with creative, production, and influencer teams to ensure everything we put out is on-brand, on-time, and impactful.

🛠 What You’ll Get Your Hands On

• Strategy & planning
• Own and evolve Snoonu’s social media strategy across all platforms (Instagram, TikTok, X, SnapChat, etc.)
• Translate campaign objectives into clear social plans, formats, and content calendars
• Identify trends, formats, and cultural moments relevant to Qatar & MENA
• Ensure consistency between brand voice, campaigns, and daily content
• Content execution & publishing
• Manage and oversee end-to-end publishing (posts, reels, stories, captions, timing)
• Work closely with Creative & Production teams to deliver high-quality, platform-native content
• Ensure all content meets brand standards, tone, and campaign objectives
• Own real-time content opportunities (reactive / moment marketing)
• Performance & optimization
• Track and analyze performance across all platforms (reach, engagement, conversions)
• Translate data into clear insights & actionable improvements
• Continuously optimize content formats, timing, and messaging
• Community & deputation management
• Oversee DMs, comments, and mentions using tools like Hootsuite & Sprout Social
• Ensure fast, on-brand, and culturally aware responses
• Monitor sentiment, escalate issues, and protect brand reputation
• Identify opportunities to engage and build community loyalty
• Influencer & campaign alignment
• Align closely with the Influencers team on: Coverage plans, Posting timelines and Content integration.
• Ensure influencer content fits into the overall social narrative
• Support major campaigns with strong social rollouts & amplification
• Team coordination & ownership
• Manage and support Social Media Executives / Coordinators
• Ensure clear workflows, deadlines, and accountability

🧙‍♂️ The Magic You Bring

• 3-5+ years in social media management (agency or in-house)
• Proven experience managing high-volume, fast-paced accounts
• Experience in content-driven brands, tech, or consumer platforms is a plus
• Strong understanding of platform algorithms & trends
• Ability to balance creative thinking with a performance mindset
• Fluent in both Arabic & English (written and spoken) - mandatory
• Solid copywriting skills across AR & EN with cultural nuance (no literal translations)
• Hands-on content creation ability (mobile-first), able to shoot, capture, and produce quick social content using a phone when needed

Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers 👥 Be Customer Obsessed : “Focus on the customer and all else will follow.”

💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”

🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”

🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”

🚀 Work Smart and Deliver Results : “You can do more by doing less, better, and faster.”

👨‍💼 It's All About People: “Be a team player; together we are stronger.”

Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew.

🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.

🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.

🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.

🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

Great Place to Work® Certified We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for Excellence Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code: Giving Back Matters We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.

Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.

Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.

Stay in the loop—connect with us on LinkedIn!