Video Content Creator / Social Media Specialist

About This Role

Role Overview

We are looking for a highly creative and performance-driven Video Content Creator / Social Media Specialist to strengthen our digital presence. This role is responsible for producing engaging short-form and long-form video content, managing social media platforms, and driving audience growth through innovative storytelling and trend-led strategies.

The ideal candidate understands how to create scroll-stopping content, spot trends early, and translate brand messaging into high-performing digital assets.

Key Responsibilities

Content Creation & Video Production

• Conceptualize, script, shoot, and edit engaging videos (Reels, TikTok, YouTube Shorts, etc.).
• Produce short-form, trend-driven content designed for reach, engagement, and virality.
• Create high-quality visual assets aligned with brand guidelines.
• Develop hooks and storytelling formats that capture attention within the first few seconds.
• Coordinate content shoots (internal teams, events, products, interviews).

Social Media Management

• Manage daily posting across Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Write compelling captions and optimize content using hashtags, SEO, and platform best practices.
• Monitor engagement, respond to comments/messages, and foster online community growth.
• Maintain a structured content calendar aligned with campaigns and key initiatives.

Strategy & Performance

• Identify trends, viral formats, and emerging content styles.
• Track performance metrics (reach, engagement, retention, conversions).
• Analyze content performance and recommend improvements.
• Support paid campaigns with creative assets optimized for ads.

Requirements

• 2–4+ years of experience in digital content creation and social media management.
• Strong video editing skills (CapCut, Premiere Pro, Final Cut, or similar).
• Experience creating high-performing short-form video content.
• Strong understanding of social media algorithms and content optimization.
• Ability to work independently and execute quickly.
• Strong visual storytelling and copywriting skills.
• Portfolio showcasing previous work (mandatory).

Preferred Qualifications

• Experience in lifestyle, retail, media, or digital platforms.
• Basic graphic design skills (Canva, Adobe Creative Suite).
• Experience supporting influencer collaborations.
• Understanding of performance marketing basics.

Key Competencies

• Creativity & Innovation
• Trend Awareness
• Fast Execution
• Data-Driven Thinking
• Strong Communication
• Brand Sensitivity