LinkedIn Marketing Strategist (SEO + Social Media)
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About the Role
Role Summary We are looking for a results-driven LinkedIn marketing specialist to own LinkedIn organic and paid strategies for 10+ B2B clients. While you will support integrated campaigns with SEO and broader social media, LinkedIn is your core expertise and primary channel for driving client success.
Key Skills for This Role
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Role Summary
We are looking for a results-driven LinkedIn marketing specialist to own LinkedIn organic and paid strategies for 10+ B2B clients.
While you will support integrated campaigns with SEO and broader social media, LinkedIn is your core expertise and primary channel for driving client success.
Key Responsibilities
- **LinkedIn (Primary)** – Plan, execute, and optimize campaigns using Campaign Manager, Sponsored Content, InMail, Sales Navigator, ABM, and Matched Audiences. Provide ghostwriting support and drive organic page growth for clients.
- **Social Media (Supporting)** – Manage organic and paid efforts across Facebook, Instagram, X, and TikTok, including content calendars, community engagement, and ad management.
- **SEO** – Conduct keyword research, on-page and technical audits, backlink analysis, and use tools like Google Search Console, Ahrefs, or SEMrush.
- **Reporting** – Build dashboards tracking CPL, CTR, engagement, and pipeline influenced. Deliver client reports on time.
Must-Have Qualifications
- **2+ years of LinkedIn Ads experience** (not just post boosting)
- **Agency background** – managed 5+ client accounts simultaneously
- Hands-on with **LinkedIn Sales Navigator** and **Matched Audiences**
- Basic **Canva** skills and B2B copywriting ability
- Working knowledge of **SEO** (Ahrefs/SEMrush) and social scheduling tools (Buffer/Hootsuite)
KPIs (LinkedIn‑First)
- LinkedIn CPL – target below $60 for B2B
- Client retention driven by LinkedIn performance
- Organic reach and InMail response rate
- On‑time delivery of client reports
Essential Requirement For Qatar
Candidates **must be based in Qatar** and hold a valid **work visa with NOC** (No Objection Certificate).
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