Social Media Lead

Description

Key Responsibilities

• Ideate, script, and create short-form video content for Tabby across platforms (Reels, TikTok, Shorts and more), turning money topics into fun, relatable and easy-to-understand content
• Appear on camera regularly, filming yourself in Tabby-led content with confidence, humour, and strong on-screen presence
• Help shape and manage Tabby’s social media presence day to day, with a strong understanding of platform culture, trends, and formats
• Support the planning and execution of seasonal and cultural campaigns (such as Ramadan), adapting ideas and content to key moments throughout the year
• Identify, source, and collaborate with the right influencers and UGC creators for the Saudi market, ensuring brand fit, cultural relevance, and performance
• Edit and package content quickly and effectively using tools like CapCut (or similar), optimising for each platform’s best practices
• Stay deeply plugged into social trends, creator culture, and emerging formats, using insights to continuously evolve Tabby’s content
• Work closely with marketing, brand, and creative teams to bring ideas to life while maintaining Tabby’s tone, values and compliance standards

Skills, Knowledge and Expertise

• You have **3–5 years of experience** in social media and content creation, with a strong focus on short-form, video-first platforms
• You’re **confident and comfortable on camera**, with a natural presence and the ability to bring ideas to life yourself
• You’re a **creative thinker** who understands what resonates with audiences today and knows how to turn trends, insights, and cultural moments into engaging content
• You collaborate closely with **designers, marketing, and brand teams** to ensure ideas, visuals, and messaging come together seamlessly across campaigns
• You’re **highly organised and detail-oriented**, able to manage multiple content streams, shoots, and timelines without losing quality
• You thrive in **fast-paced environments**, balancing creativity with structure and deadlines
• You have a strong understanding of **platform analytics and performance**, using data to refine content and improve results
• You’re culturally aware within the **Saudi market**, and know how to create content that feels relevant and on brand
• Application Process: The application process includes an interview with our Communications & Content Manager, an assessment and a final interview with our Senior Brand Manager and Head of Marketing.

About Tabby