Social Media Marketing Specialist
Skills
About This Role
Company Description
Upshifters is a dedicated team of passionate and innovative digital marketing experts focused on accelerating brands to reach their fullest potential.
By combining creativity and expertise, Upshifters helps businesses stand out in a competitive digital landscape.
With a results-driven approach, they create impactful strategies designed to amplify brand visibility and engagement.
Their team is committed to driving success for every client, ensuring a strong and lasting presence across digital platforms.
About the Role
We are seeking a creative and results-driven Social Media Marketing Specialist with experience in either the automotive industry or marketing agencies.
The candidate will be responsible for content creation, campaign execution, and performance optimization.
Key Responsibilities
- Manage daily social media activities across all platforms.
- Develop and execute content calendars aligned with brand strategy.
- Create engaging content (captions, visuals, short-form videos).
- Plan and manage paid social media campaigns.
- Track performance metrics and generate insights-driven reports.
- Stay updated with trends, tools, and platform changes.
- Engage with audience and build strong online communities.
- Collaborate with internal teams and external agencies.
Requirements
- 2–4 years of experience in
- social media marketing within the automotive industry OR a marketing/advertising agency
- .
- Strong understanding of social media platforms and content strategies.
- Experience in paid ads and campaign optimization.
- Strong analytical and reporting skills.
- Creative mindset with attention to detail.
- **Fluent in English (spoken and written) – Mandatory.**
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