Social media expert

Overview

Position Overview

1. Daily Content Creation

• Capture daily behind-the-scenes content throughout the clinic.
• Create authentic lifestyle content that reflects the patient journey.
• Record treatments, consultations (when permitted), staff interactions, and the clinic atmosphere.
• Capture before & after results with proper patient consent.
• Collect patient testimonials and reviews whenever possible.
• Document new treatments, machines, products, doctors, and special occasions.
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2. Instagram Stories

• Create and publish a minimum of 10 Instagram Stories every day, including:
• Behind the scenes
• Patient journey
• Treatments in progress
• Doctor moments
• Clinic environment
• Staff interactions
• FAQs
• Polls, questions, and engagement stickers
• Before & after transformations
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3. Snapchat Content

• Create and publish daily Snapchat content, including:
• Live moments throughout the day
• Clinic atmosphere
• Treatment preparations
• Behind the scenes
• Doctor interactions
• Trending Snapchat-style content
• Daily updates to keep the account active
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4. TikTok Content

• Produce and publish 1 TikTok video per day, including:
• Trending concepts
• Educational videos
• Treatment transformations
• Before & after results
• luxury clinic moments (when appropriate)
• Staff participation
• Doctor educational videos
• Trend adaptations suitable for the clinic
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5. Social Media Posting

• Responsible for publishing approved content on:
• Instagram
• TikTok
• Snapchat
• This includes:
• Uploading content
• Writing captions (when assigned)
• Adding hashtags
• Tagging doctors
• Adding location tags
• Publishing according to the content schedule
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• 6.
• Collaboration with the Videographer
• Whenever the videographer is present, the Content Creator will:
• Assist during filming.
• Help prepare the shooting environment.
• .
• Preparing ideas and scripts
• Capture additional behind-the-scenes footage.
• Ensure no important moments are missed.
• Coordinate with the videographer throughout filming sessions.
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7. Content Planning

• Together with the videographer, the Content Creator will:
• Brainstorm new video ideas.
• Prepare video concepts.
• Help write simple scripts.
• Suggest trending content.
• Research social media trends.
• Present ideas for approval.
• All final content ideas will be reviewed and approved by the Marketing Director before filming.
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8. Patient Experience Content

• Whenever possible:
• Ask satisfied patients for short testimonials.
• Record patient reviews.
• Capture emotional transformation moments.
• Film before & after results professionally.
• Ensure all required patient consents are obtained before publishing.
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9. Brand Standards

• Maintain the clinic’s premium image by ensuring that all content is:
• High quality
• Clean and professional
• Luxury-focused
• On-brand
• Well-lit and visually appealing
• Respectful of patient privacy
• Consistent with the clinic’s marketing guidelines
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• Minimum 10 Instagram Stories

• Daily Snapchat coverage throughout working hours
• 1 TikTok video
• Before & after documentation (when available)
• Patient testimonials (when available)
• Behind-the-scenes coverage of the clinic
• Assist the videographer during filming sessions
• Participate in daily content planning and idea generation
• Publish approved content across all assigned social media platforms
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Reporting