Social Media Executive
Skills
About This Role
Social Media Executive – PRYPCO
We're looking for a highly creative, trend-obsessed, and execution-focused Social Media Executive who understands Gen Z internet culture, social storytelling, and fast-moving content trends, someone who knows how to translate trending moments into content that feels authentic to PRYPCO.
This role is perfect for someone who lives online, thinks in content formats, and knows how to turn everyday moments into engaging digital experiences.
Role Summary
We are seeking a proactive and culturally aware Social Media Executive to manage and execute PRYPCO's day-to-day social media presence across multiple platforms.
This Role Is Heavily Focused On
- Managing social accounts
- Content execution
- Trend-led Gen Z storytelling
- Community engagement
- Fast-paced content production
- You'll work closely with the marketing and creative teams to bring PRYPCO's brand voice to life through engaging, relatable, and high-performing social content.
Social Media Management
- Manage daily posting, scheduling, and publishing across Instagram, TikTok, LinkedIn, X, Reddit, and other emerging platforms
- Stay ahead of social trends, viral formats, memes, platform updates, and creator culture
- Monitor competitor activity and identify new engagement opportunities
- Manage community engagement, including comments, reposts, and audience interactions
Content Execution & Creation
- Pitch fresh social content ideas that are culturally relevant and trend-driven
- Capture and create behind-the-scenes, lifestyle, office culture, and event content
- Support content shoots and execute quick-turnaround social content
- Edit and execute short-form, social-first content optimised for TikTok, trends, viral moments, and platform culture
- Use AI tools to support content ideation, scripting, editing, research, and workflow efficiency
- Contribute ideas that strengthen PRYPCO's relevance with younger digital audiences
Requirements
- 1–2 years of experience in social media management, digital content, or creator/influencer marketing
- Strong understanding of TikTok, Instagram Reels, Reddit, and Gen Z social behaviour
- Skilled in content creation tools such as CapCut, Canva, or similar
- Familiarity with AI-powered tools such as ChatGPT, Claude, Manus, Veed, or similar tools for content creation and productivity
- Comfortable filming, editing, and creating fast-paced social content
- Fluent in both English and Arabic, with strong communication and community engagement skills preferred
- Ability to self-manage and thrive in a fast-moving environment
- Highly organised with strong attention to detail
- A naturally creative mindset with a strong awareness of internet culture and trends
- Passion for storytelling, branding, and digital communities
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