Social Media Director
Skills
About This Role
Key Responsibilities
- Manages client expectations effectively
- Plans and develops Social Media Strategy (across digital channels, content, campaigns & connections) with various stakeholders
- Understands business KPI's, their effects and how to set and achieve them
- Meets with clients regularly to align on overall strategy, present work done and insights/research that can help the brand achieve digital marketing success.
- Deeply understands brand insights, customer segmentation, and target needs to steer actionable creative briefs. Thus, leading to effective social campaign conceptualization and presentation.
- Oversees a team of content creators/community managers and ensure that brand messaging is shared across social/digital channels is optimized /aligned to client's brand and needs.
- Ensures timely and effective service delivery to clients.
- Develops presentations for clients relative to project management/programme status.
- Keeps team(s) appropriately informed and involved in projects.
- Provides leadership in developing and presenting new social media campaigns and plans for potential/existing clients.
- Identifies and pursues new business opportunities within and across company offices and practice areas.
- Delivers strong analysis, creative ideas, strategies and concepts to new social media campaigns and projects.
- Anticipates and assists in developing solutions to client problems.
- Understands the creative process and how to work effectively with internal and external creative resources and is able to understand and use technology to support day to day work.
- A broadly capable writer and editor, able to generate a range of materials that requires minimal editing and edit the work of others.
- Acts in accordance with company policies and procedures at all times.
- Is familiar with the company s vision and exemplifies the company s values and ethics.
• Major Components Of The Role
- Client-Centric
- Lead strategic oversight of major portfolio clients
- Ensure robust delivery of strategic, ideas-led campaign for all clients within practice
- Drive relentless innovation in strategic and planning concepts and tools
- Engage group directors and other practice leaders to enhance offering, counsel and ensure client satisfaction
- Drive creativity and effectiveness throughout all client work. Business Development
- Drive growth
- Lead thought leadership tracks and visibility for practice, both internally and externally
- Actively build a new biz pipeline of household brands
- Develop new biz initiatives and direct significant new biz pursuits
- Drive success in practice-wide biz development efforts
- Be a driver of idea generation for new biz pitches
- Coach and train teams on pitch winning skills and capabilities Talent & Community Management
- Work with peers to further the mission, goals and culture of OPR and the other disciplines
- Create a culture of sharing
- Teach staff about emerging trends and best practices in practice area Financial
- Overall P&L responsibility for practice
Responsibilities
- Establishing thought leadership and driving the digital agenda
- Take an active role in growing the business via organic and new business
- Direct internal strategy teams in employing a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
- Work alongside multi-discipline Ogilvy teams to infuse social across all the work they execute upon
- Develop the talents of your team members and direct reports
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