Social Media & Content Specialist
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Key skills for this role
About the Role
We are looking for a creative and detail-oriented Social Media & Content Specialist to manage and execute our digital presence across multiple platforms.
Key Skills for This Role
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Overview
We are looking for a creative and detail-oriented Social Media & Content Specialist to manage and execute our digital presence across multiple platforms.
This role requires a multi-skilled professional who can handle social media planning, SEO content writing, graphic design, video creation, and email marketing—driving engagement and brand growth.
Key Responsibilities
- Plan and execute social media strategies & monthly content calendars
- Create high-quality, SEO-optimized content (blogs, website, posts)
- Design engaging graphics for social media and campaigns
- Produce and edit short-form videos (Reels, Shorts, etc.)
- Develop and manage email marketing campaigns
- Update website content with SEO best practices
- Track performance metrics and optimize content
- Maintain consistent brand voice and visual identity
- Candidates should have hands-on experience with:
- **Design:**
Canva, Adobe Photoshop / Illustrator (plus)
- **Video Editing:**
- CapCut, InShot, or similar tools
- **SEO Tools:**
Ahrefs, SEMrush, Ubersuggest (or similar)
- **Social Tools:**
Hootsuite, Buffer, Meta Scheduler (or similar)
- **Email Marketing:**
Mailchimp, HubSpot (or similar)
- **CMS:**
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