Social Media Content Creator

About Addmind

Role Overview

Social Media Responsibilities

• Manage daily social media across Instagram, TikTok, Facebook, and relevant platforms.
• Develop content calendars and social-first concepts for events, DJs, F&B, lifestyle, and venue experiences.
• Create and edit Stories, Reels, short-form videos, captions, social copy, event communications, and live coverage.
• Manage community engagement and identify suitable trends, formats, sounds, and cultural moments.

PR and Influencer Support

• Support PR activities, media outreach, relationships with agencies, journalists, publications, influencers, and creators.
• Coordinate invitations, hosted experiences, event attendance, deliverables, gifting, seeding, and special-event communications.
• Maintain media and influencer databases and track coverage, mentions, and campaign results.

CRM and Email Marketing

• Use SevenRooms to support guest communication and marketing activities.
• Manage guest database growth, segmentation, CRM campaigns, email blasts, and applicable SMS or WhatsApp communications.
• Coordinate with reservations and operations teams and analyse booking behaviour and guest data.

Reporting and Performance

• Monitor social media, influencer, PR, and CRM performance.
• Prepare reports covering content performance, audience growth, engagement, influencer results, and campaign effectiveness.
• Use social and CRM insights to recommend improvements and align organic, CRM, and paid-media communication.

Requirements

• Experience managing social media for hospitality, nightlife, F&B, entertainment, fashion, or lifestyle brands.
• Strong understanding of Instagram, TikTok, short-form content, CRM, guest journeys, and database marketing.
• Experience supporting PR, influencer partnerships, email campaigns, database segmentation, and mobile content creation.
• Comfort using Meta Business Suite, TikTok, CapCut, Canva, and scheduling or reporting platforms.
• Strong copywriting, communication, photography, design, analytics, organization, and live-event skills.

Preferred Experience

• Previous experience with SevenRooms or a similar hospitality CRM or reservation platform is highly preferred.
• Experience in the Dubai or UAE hospitality and nightlife market is a strong advantage.

What We Offer

• Opportunity to work with a leading hospitality and lifestyle group.
• Dynamic, collaborative, and multicultural work environment.
• Exposure to high-profile brands, venues, and marketing campaigns across the MENA region.
• Career growth and professional development opportunities.