Social Media & Community Manager - Web3
Skills
About This Role
Company Overview
We are a leading private multi-dimensional fusion blockchain technology firm with international operations across the globe.
Our advanced ME Network supports high-concurrency big data processing, while our encrypted DID system—ME ID & ME Pass—ensures robust user privacy protection.
Through a co-construction & co-governance mechanism and a UBI-guaranteeing economic model, Meta Earth is dedicated to improving the Human Happiness Index and fostering sustainable growth across various sectors.
Job Overview
The social media & Community Manager will be responsible for leading the company’s global digital presence while managing a small team of 3–4 members.
This includes overseeing multi-platform strategy and execution, building and growing communities, and strengthening Meta Earth’s brand across Web3 audiences.
The role requires bilingual communication (Chinese and English) and deep experience navigating crypto-native cultures, trends, and communities
.
Key Responsibilities
- Develop and execute multi-platform social media strategies (X, Telegram, LinkedIn, Instagram, Tiktok) to boost engagement and brand awareness.
- Oversee daily operations and content execution across a team of 3–4 members, ensuring alignment with Meta Earth’s global roadmap.
- Plan, schedule, and publish content aligned with campaigns, events, announcements, and partnerships.
- Engage with global Web3 communities, moderate discussions, and host interactive sessions such as AMAs.
- Lead social media campaigns from strategy to execution — including product launches, ecosystem updates, and event activations.
- Monitor analytics, track KPIs, and optimize performance using data-driven insights.
- Coordinate with content, design, and PR teams to maintain consistency in tone, branding, and messaging.
- Stay updated with crypto trends, cultural shifts, and social platform updates to continuously refine strategy.
- Operate and manage Web3 growth platforms such as Galxe, Zealy, TaskOn, and similar community activation tools.
Qualifications
- Minimum 3 years of experience in crypto, blockchain, or Web3 community management.
- Proven leadership experience managing 3–4 team members in social media or community roles.
- Fluent Chinese and English communication skills (spoken and written).
Skills
- Strong understanding of Web3 audiences, culture, and community behaviour.
- Demonstrated success in driving growth, engagement, and community retention.
- Familiarity with analytics tools (e.g., X Analytics, Google Analytics, Telegram insights).
- Creative, strategic mindset with strong execution skills and problem-solving capabilities.
- Ability to work cross-functionally in a fast-paced, globally distributed environment.
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