Social & Influencer Marketing Manager
Social & Influencer Marketing Manager (Growth & Content) DXB Perfume – UK Role Overview We are looking for a Social & Influencer Marketing Manager to drive both content performance and creator partnerships as one unified growth engine.
Skills
About This Role
Overview
Social & Influencer Marketing Manager (Growth & Content)
Role Overview
- We are looking for a Social & Influencer Marketing Manager to drive both content performance and creator partnerships as one unified growth engine.
- This is a hands-on, execution-driven role for someone who understands that today:
- social builds attention
- influencers build trust
- together they drive sales
- You will be responsible for making DXB visible, relevant, and converting across platforms.
1. Social Media Growth & Execution
Execute a trend-led social strategy across TikTok, Instagram & emerging platforms
Create and publish high-performing content (Reels, TikToks, Stories, Lives)
React quickly to trends, viral formats, and cultural moments
Support in shaping DXB’s tone of voice online
2. Content Creation & Community Management
Produce viral-first, engaging content (video-first priority)
Manage day-to-day posting, comments, DMs, and community engagement
Build a strong, active audience — not just passive followers
Ensure consistent presence and share of voice
3. Influencer & Creator Management
- Identify, source, and onboard relevant influencers (micro to macro)
- Manage relationships end-to-end:
- outreach
- negotiation
- briefing
- follow-up
- Coordinate product seeding, PR boxes, and collaborations
- Support influencer campaigns for launches, events, and activations
4. Campaign & Launch Support
- Execute social + influencer support for:
- product launches
- retail activations
- key campaigns (Ramadan, Eid, sales moments)
- Ensure all campaigns are amplified across social and creators
5. Performance Tracking & Optimisation
- Track and report on key KPIs:
- engagement
- reach
- follower growth
- influencer performance
- Monitor content performance and optimise weekly
- Identify what works and scale it quickly
6. Trends & Innovation
Stay on top of TikTok, Instagram, and influencer trends
Suggest new content formats, creators, and ideas
Bring fresh, culturally relevant ideas to the team
What We’re Looking For
3–5 years experience in social media and/or influencer marketing
Strong understanding of TikTok & Instagram
Experience
working with influencers and managing campaigns
Creative mindset with a strong eye for content
Organized and able to manage multiple campaigns
Data-driven and performance-focused
Comfortable in a fast-paced, execution-heavy environment
KPIs
- Follower growth
- Engagement rate (comments, shares, saves)
- Content reach & performance
- Influencer campaign results (traffic, engagement)
- Contribution to traffic and sales
Why This Role
- This role is key to making DXB:
- Visible (through social)
- Credible (through influencers)
- Performing (through conversion)
- You won’t just post content, you’ll help drive growth.
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