Small Business Marketing Strategy & Activation

Role overview

Responsibilities

• Lead day-to-day strategy and execution of the Small Business marketing program.
• Manage integrated marketing workplans, timelines, stakeholders, and cross-functional teams from planning through launch.
• Turn customer research and insights into audience, segmentation, messaging, content, and engagement strategies.
• Develop channel activation plans for email, social media, websites and digital experiences, events, paid media, retargeting, nurture programs, and partner marketing.
• Coordinate landing pages, registration flows, resource hubs, forms and tracking, marketing automation, CRM integrations, and SEO/GEO optimization.
• Oversee campaign execution and align content, audiences, timing, and channel interactions.
• Build stakeholder engagement and advocacy plans to increase adoption and awareness.
• Establish KPIs and testing strategies, measure performance, recommend optimization, and manage dependencies, risks, decisions, and escalations with senior leaders and specialist teams.

Requirements

• 6–10+ years of experience in integrated marketing, campaign strategy and activation, customer engagement, or digital marketing.
• Experience leading programs from strategy through execution.
• Strong understanding of customer journeys, audience segmentation, CRM and marketing automation, paid/owned/earned channels, and campaign measurement and analytics.
• Able to work strategically while remaining hands-on in execution.
• Strong executive communication and stakeholder management skills.
• Proven cross-functional success within large organizations.

Preferred qualifications

• Experience in financial services, payments, technology, or B2B/SMB marketing environments is preferred.
• Experience with MarTech platforms, marketing automation tools, SEO/GEO, digital experience activation, A/B testing and optimization, or performance marketing is preferred.

Work environment

• The engagement is remote.
• Candidates located in the New York City area are strongly preferred.

Compensation and benefits information

• Pay depends on factors including qualifications, experience, skills, seniority, location, performance, and business needs; the posting does not state a specific pay amount or cadence.
• The posting describes medical, dental, and vision insurance, HSA, FSA, 401(k), life, disability, and accidental death and dismemberment insurance for eligible employees.
• The posting states the job is not eligible for bonuses, incentives, or commissions.