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SEO Lead

PhonePe
Karnataka, IND
Full-time
Director
Onsite
Discovered 4 weeks ago
SEO strategy and organic growthTechnical SEOAgency managementGenerative Engine Optimization (GEO)Answer Engine Optimization (AEO)Entity mapping and visibility

Full Job Posting

About PhonePe

PhonePe builds digital platforms for payments, digital distribution, and financial services.

Its products include consumer and merchant payments, lending and insurance distribution, Share.Market, and Indus Appstore.

Role overview

SEO Lead role to build and scale PhonePe's central SEO function from the ground up.

Strategic and hands-on scope focused on organic growth, agency execution, product and technology alignment, and visibility in traditional and AI-powered search.

Strategy and agency leadership

  • Define the organic roadmap across web properties, aligning traditional search and GEO with business and acquisition goals.
  • Guide agencies on technical execution, AI-optimized content, entity building, and link acquisition; identify high-impact early wins.
  • Map resource needs and selectively hire internal technical SEO and AI/content specialists as the team grows.

Product and engineering alignment

  • Work with product managers and tech leads to integrate SEO/AEO requirements into development sprints, including architecture, structured data/schema, and dynamic rendering.
  • Enable marketing, product, and leadership stakeholders to understand search and AI discovery priorities and business impact.
  • Maintain search authority, entity signals, and site integrity through migrations, redesigns, and product launches.

Technical governance and AI search

  • Build frameworks for monitoring brand citations, sentiment, and visibility across LLM platforms and improve recommendations in generative AI answers.
  • Audit agency work and technical site health using tools such as Screaming Frog, Ahrefs, Google Search Console, and AI monitoring platforms.
  • Create dashboards for keyword visibility, AI citation share of voice, organic acquisition funnels, and technical performance.

Qualifications

  • 5–8 years leading SEO strategy, managing agencies, and driving organic growth for high-traffic digital brands.
  • Deep traditional technical SEO knowledge and strong understanding of AEO/GEO, LLM search behavior, entity mapping, vector retrieval, and structured data.
  • Deep understanding of web architecture, JavaScript rendering, crawl budget management, and Core Web Vitals.
  • Strong stakeholder management skills, including translating search and AI metrics into business outcomes and securing cross-functional buy-in.
  • Must be able to guide agency and technology work and personally audit, validate, and resolve high-priority technical issues when needed.

Tools and areas of expertise

  • SEO and AEO/GEO strategy, technical SEO, agency management, web architecture, JavaScript rendering, crawl budget, and Core Web Vitals.
  • Structured data/schema, entity mapping, LLM search behavior, and vector retrieval.
  • Tools include Screaming Frog, Ahrefs, Google Search Console, and AI monitoring platforms.

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