SEO & Digital Marketing Specialist

About We Aspire Education

Key Responsibilities

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and website audits.
• Optimize website content, landing pages, and metadata for search engines.
• Manage and execute digital marketing campaigns across Google, social media, and other online platforms.
• Create and oversee content marketing initiatives to enhance brand awareness and lead generation.
• Monitor website performance using analytics tools and prepare regular performance reports.
• Manage social media accounts and develop engaging content aligned with marketing objectives.
• Collaborate with internal teams to support marketing campaigns, events, and promotional activities.
• Stay updated on industry trends, SEO best practices, and digital marketing innovations.

Requirements

• Proven experience in SEO, digital marketing, or a related role.
• Strong understanding of SEO principles, keyword research, on-page and off-page optimization.
• Experience with Google Analytics, Google Search Console, and digital advertising platforms.
• Knowledge of content marketing, social media marketing, and lead generation strategies.
• Excellent written and verbal communication skills in English.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Experience within the education, training, or professional services sector is an advantage.
• Relevant certifications in SEO, Google Ads, Google Analytics, or digital marketing are preferred.

What We Offer

• Competitive salary package.
• Professional development opportunities.
• Supportive and collaborative work environment.
• Opportunity to contribute to the growth of a dynamic education organization.
• Interested candidates are invited to submit their updated CV through Indeed.
• Pay: AED4,500.00 - AED5,000.00 per month

Application Question(S)

• What SEO strategies have you successfully implemented?
• Have you developed content strategies for websites or social media?
• How do you measure website performance and user engagement?
• Have you worked in the education, training, or professional services industry before?
• If our website is not appearing on the first page of Google for key search terms, what steps would you take?
• What is your notice period?
• What are your salary expectations?