SEO and Social Media Specialist

About the Role

SEO & OTA Content Specialist

What You’ll Do

• Develop, write, and optimize engaging tour descriptions and related content to improve organic search visibility and conversion rates.
• Conduct keyword research to identify opportunities and implement SEO best practices across tour pages and destination content.
• Optimize on-page SEO elements, including titles, meta descriptions, headings, internal linking, and structured content.
• Create destination and experience-focused content that enhances the discoverability of our tours through search engines.
• Manage and maintain tour listings across OTA platforms, ensuring content accuracy, consistency, and compliance with platform requirements.
• Update product information, itineraries, inclusions, pricing details, and operational changes across websites and reseller channels.
• Monitor the performance of tour listings and recommend improvements to increase visibility, engagement, and bookings.
• Collaborate closely with product development, operations, marketing, and sales teams to ensure all content reflects the latest offerings and brand standards.
• Stay informed about SEO developments, OTA trends, and industry best practices to continuously improve performance.

What You Bring

• Experience in SEO content creation, copywriting, or digital marketing, preferably within the travel and tourism industry.
• Familiarity with managing product listings on OTA platforms such as Viator, GetYourGuide, Expedia, Klook, or similar marketplaces.
• Strong understanding of keyword research, on-page SEO principles, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• A proactive mindset with the ability to work independently while collaborating effectively across teams.
• Experience with analytics and reporting tools to evaluate content performance and identify opportunities for improvement.
• We look forward to receiving your application and welcoming someone who is passionate about travel, storytelling, and creating content that inspires people to explore the world.