Senior Social Media Specialist

About This Role

Job Summary

We are seeking a Senior Social Media Specialist to lead the day-to-day execution of our social media presence. This role focuses on managing social accounts, creating and publishing high-quality content, and ensuring a strong, consistent, and engaging brand presence across platforms.

The ideal candidate is hands-on, creatively driven, trend-aware, and passionate about content creation. They think like a creator, act like an owner of the accounts, and continuously look for opportunities—trends, moments, or partnerships—to elevate the brand organically.

Key Responsibilities:

• Manage and oversee daily operations of all social media accounts, ensuring consistent posting, engagement, and brand voice across platforms (Instagram, TikTok, X, LinkedIn, and others as needed).
• Create, produce, and publish engaging social media content, including short-form videos, static posts, carousels, Stories/Reels, captions, and copy, with a strong focus on quality and relevance.
• Develop and maintain a practical content calendar focused on execution, content flow, and platform relevance rather than long-term strategic planning.
• Own the content creation process end-to-end: ideation, trend adaptation, coordination with designers or creators, posting, and optimization based on performance signals.
• Monitor social media trends, cultural moments, and platform updates; proactively adapt and translate them into brand-relevant content opportunities.
• Actively identify and explore organic partnerships, collaborations, and creator opportunities that strengthen brand visibility and authenticity.
• Lead community management by engaging with followers, responding to comments and messages, and maintaining a positive and consistent brand presence.
• Ensure all published content meets brand guidelines, tone of voice, and quality standards.
• Coordinate with internal teams (marketing, design, product, PR) to support launches, announcements, and campaigns through social content execution.
• Track basic performance indicators (engagement, reach, content interaction) to inform content improvements, without heavy reliance on advanced analytics or paid media tools.

Required Qualifications:

• 3–5+ years of hands-on experience managing social media accounts and creating content for brands or creators.
• Strong portfolio or examples of social media accounts, content, or campaigns you have personally managed or executed.
• Proven ability to create engaging, culturally relevant content, especially short-form video.
• Experience managing multiple platforms and adapting content formats to each channel.
• Legal authorization to work in the hiring country.

Required Skills:

• Strong creative thinking and content ideation skills with a sharp eye for quality, storytelling, and trends.
• Excellent writing skills for captions, hooks, and short-form copy.
• Comfortable shooting, directing, or coordinating short-form video content; familiarity with basic editing tools such as CapCut, Final Cut, or similar.
• Strong sense of ownership and accountability for social media accounts and their performance.
• Ability to work independently, manage daily execution, and move fast in a dynamic environment.
• Collaborative mindset and clear communication with internal teams and external partners.

Nice one is committed to creating an inclusive workplace. We welcome applications from all qualified candidates and will provide reasonable accommodations during the recruitment process upon request.