Senior SEO, Organic Growth & Website Experience Specialist
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Key skills for this role
About the Role
The Senior SEO, Organic Growth & Website Experience Specialist will own MOZN s organic growth strategy, website performance, technical SEO, content optimization, and AI search v.
Key Skills for This Role
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Overview
The Senior SEO, Organic Growth & Website Experience Specialist will own MOZN s organic growth strategy, website performance, technical SEO, content optimization, and AI search visibility.
The role is directly accountable for increasing organic traffic, organic-sourced pipeline, website conversion rates, and overall digital presence across MOZN s product portfolio.
Seo & Organic Growth
- Develop and execute SEO strategies aligned to pipeline and revenue objectives.
- Own organic traffic, keyword rankings, search visibility, and organic lead generation.
- Build SEO roadmaps across products, industries, and target markets.
- Conduct competitor and search opportunity analysis.
Technical Seo
- Conduct technical audits and implement improvements.
- Optimize site architecture, crawlability, indexation, Core Web Vitals, page speed, and mobile performance.
- Manage structured data, schema markup, redirects, XML sitemaps, and canonicalization.
Website Management & Experience
- Own overall website health and performance.
- Partner with developers to implement enhancements and resolve issues.
- Improve user journeys, navigation, engagement, and conversion paths.
- Manage landing page optimization and website experimentation.
Content & Organic Visibility
- Partner with content teams to build SEO-driven content strategies.
- Create topic clusters, content briefs, and keyword frameworks.
- Optimize blogs, solution pages, product pages, and resource centers.
- Improve multilingual search performance across English and Arabic content.
Ai Search Optimization
- Optimize MOZN's visibility across AI-powered search platforms including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
- Develop strategies to improve citation frequency, authority, and discoverability within AI-generated responses.
- Monitor emerging AI search trends and adapt SEO strategies accordingly.
Analytics & Reporting
- Track and report on organic traffic, rankings, backlinks, website engagement, MQLs, opportunities, pipeline, and revenue influence.
- Deliver monthly performance reports with actionable recommendations.
Authority Building
- Develop backlink acquisition strategies.
- Drive thought leadership, PR, guest posting, and digital authority initiatives.
• Google Search Console
- SEMrush
- Screaming Frog
• Google Tag Manager
- Looker Studio
- HubSpot
- Microsoft Clarity
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