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Senior Sales Manager B2G

Alef Education
Abu Dhabi, UAE
Full Time
Mid
Hybrid
Today
Event ManagementMarketing CampaignsMarket ResearchContent DevelopmentVendor ManagementSEO
Free

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Event ManagementMarketing CampaignsMarket Research
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About the Role

  • The Marketing Coordinator is responsible for designing, executing and monitoring marketing programs and campaigns to meet strategic organizational and marketing objectives.
  • Responsibilities include oversight of marketing strategies, production support of marketing campaigns and events, marketing research, reporting and development of content to drive sales and targeted results.

Key Responsibilities

  • Serve as project manager for marketing events and tradeshows.
  • Research and identify potential marketing events that will enable Alef Education to promote its brand, products and services in target markets.
  • Maintain effective, timely communication with all key stakeholders, with focus on pre and post show follow up.
  • Support the negotiation and implementation of event contracts, working closely with the procurement and finance teams.
  • Coordinate travel, meeting, and event logistics for all participants and key stakeholders.
  • Procure, order, track and manage event inventory and collateral as required.
  • Track and report on event ROI based on pipeline, revenue and other KPI as directed by Head of Marketing and Head of BD.
  • Oversee event business partners to ensure smooth facilitation of activities and execution of contract scopes and terms.
  • Develop and implement assigned marketing concepts according to strategic objectives outlined for campaigns and overall division goals.
  • Develop and gain approval for detailed marketing timelines and concepts with support of Head of Marketing.
  • Collaborate with marketing and product teams to produce and deliver creative content that maximizes marketing results.
  • Monitor performance of marketing activities, recommending adjustment and streamlining of processes.

To Be The Right Fit, You'll Need

  • Bachelor's Degree in Marketing or a related discipline.
  • 2 4 years of experience facilitating marketing initiatives & campaigns.
  • Relevant industry experience in areas of education and/or technology a plus.
  • Proven track record of marketing performance across various marketing platforms a plus.
  • Experience managing media vendors, including contract negotiation.
  • Understanding of marketing concepts and the key performance indicators used to track specific channels including web, social media, paid search, SEO and email.
  • Previous marketing research experience a strong advantage.
  • Problem solving; ability to drive toward project completion, overcoming obstacles, bottlenecks and other risks as required.
  • Relationship Builder; ability to quickly establish credibility, influence and trust with other team members.
  • Deadline oriented; ability to articulate priorities and revise plans to meet tight deadlines.

What we offer

  • Annual flight allowance.
  • Annual performance bonus.
  • Education allowance.
  • Health and Life insurance.
  • Enhanced leave policy.
  • A hybrid work model and remote working days to work from anywhere.

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