Senior Sales Manager B2G

Overview

About The Role

*Sales Strategy & Revenue Growth*

• Develop and execute sales strategies that support Alef's commercial objectives and growth ambitions
• Identify and pursue new business opportunities across target markets and customer segments
• Build and maintain a healthy sales pipeline to achieve and exceed revenue targets
• Monitor market trends, competitor activity, and customer needs to identify opportunities for growth
• Contribute to annual sales planning, budgeting, and forecasting activities
• *Business Development*
• Generate qualified leads through networking, referrals, industry events, partnerships, digital channels, and direct outreach
• Conduct market research to identify new customers, sectors, and expansion opportunities
• Develop compelling value propositions aligned to customer challenges and strategic priorities
• Build strategic relationships with key decision-makers and stakeholders
• *Sales Cycle Management*
• Manage the full sales lifecycle from prospecting and qualification through proposal, negotiation, contract execution, and handover
• Deliver engaging product demonstrations and presentations tailored to customer requirements
• Prepare commercial proposals, business cases, and tender responses
• Lead commercial negotiations while ensuring alignment with company objectives and governance requirements
• Maintain accurate sales records, forecasts, and pipeline reporting within CRM systems

*Account Management & Customer Success*

• Develop and maintain strong relationships with customers to support long-term retention and growth
• Identify opportunities for upselling, cross-selling, and account expansion
• Act as a trusted advisor to customers, understanding their business objectives and educational priorities
• Support customer success initiatives by collaborating with implementation, training, and support teams
• *Stakeholder Management*
• Work closely with Product, Customer Success, PMO, Training, Marketing, and Technology teams to deliver customer-focused solutions
• Collaborate with internal teams to define pilots, proof-of-concepts, implementation plans, and commercial models
• Provide market feedback and customer insights to support product development and continuous improvement

*Reporting & Performance Management*

• Track and report on sales performance against agreed KPIs and targets
• Maintain accurate forecasting and pipeline visibility
• Produce regular management reports and commercial updates
• Drive continuous improvement of sales processes, tools, and methodologies
• Set, monitor and share performance data and dashboards

To Be The Right Fit, You'll Need

• Bachelor's Degree in Business Administration, Education, Marketing, Sales, or a related discipline
• Postgraduate qualification or professional sales certification is desirable
• MBA or advanced degree in Business, Marketing, or a related field
• Minimum 7 years experience in sales, business development, account management, or commercial roles
• Demonstrated success in achieving and exceeding revenue targets
• Experience within Education, EdTech, SaaS, Technology, or Digital Solutions environments preferred
• Proven ability to build and maintain senior stakeholder relationships
• Experience working with public sector and education customers is advantageous
• Regional networks and relationships and ability to navigate complex external stakeholder environments
• Experience working with CSR and funding agents locally and internationally
• Native Arabic communication skills (reading, writing, verbal)
• Exceptional English communication skills (reading, writing, verbal, presentation)
• What we offer
• We believe our people are our greatest advantage.
• We value curiosity, purpose, and the drive to make a real difference.
• When you join Alef, you join a mission — and a team that’s just as passionate about transforming education as you are.
• Here’s a glimpse of what we offer:
• Annual flight allowance
• Annual performance bonus
• Education allowance
• Health and Life insurance
• Enhanced leave policy
• A hybrid work model and remote working days to work from anywhere
• At Alef, we don’t just imagine a better future for education.
• We build it — together.
• https://www.alefeducation.com/