Senior PR KOL Specialist
Full Job Posting
Responsibilities:
- Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
- Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
- Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
- Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
- Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
- Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
- Represent the company professionally at industry events, media engagements, and KOL-facing activities.
Requirements:
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.
- Proven track record of independently managing KOL portfolios from sourcing to activation — able to hit the ground running with minimal onboarding.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations.
- Polished, presentable, and comfortable representing the brand at external events and on-camera engagements.
- Strong crisis management instincts — able to navigate sensitive situations with composure and sound judgment.
- Proactive, detail-oriented, and thrive in a fast-paced, high-autonomy environment.
- Knowledge of or interest in crypto/blockchain is a plus but not mandatory.
About Binance
Binance is one of the world's largest cryptocurrency exchanges by trading volume, providing a platform for trading digital assets and blockchain services.
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