Senior Media Buyer Perfumes & Oud (KSA Market)
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About the Role
Plan and optimize media campaigns for perfumes and oud, requiring advanced skills in Meta, TikTok, and Google Ads, with a focus on Saudi consumer behavior.
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Overview
Plan, execute, and optimize paid media campaigns across Meta, Snapchat, TikTok, and Google Ads (Search, Shopping, YouTube, Performance Max).
Develop audience strategies specifically for perfume and oud buyers, including seasonal peaks (Ramadan, Eid, Saudi National Day, Black Friday).
Collaborate with creative teams to adapt ad content (video, static, UGC) with culturally relevant Arabic and English copy.
Manage daily campaign operations: bidding, creative testing, frequency capping, and placement optimization.
Implement and maintain tracking via Meta CAPI, TikTok Pixel, Google Tag Manager, and GA4.
Monitor KPIs: CPA, ROAS, CTR, CPM, and new-to-brand rate.
Conduct weekly performance reporting and competitor analysis on other GCC perfume and fashion brands.
Ensure all campaigns comply with Saudi media regulations and platform policies.
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