Senior Marketing Specialist
Skills
About This Role
About Us
SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia.
As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.
Role Overview
You’ll lead creative campaigns from idea to execution (online and offline).
This role requires a creative, innovative storyteller who can manage campaigns end-to-end, coordinate all moving parts, and ensure SiFi’s brand shows up at its best.
Key Responsibilities
Manage integrated marketing campaigns from concept → brief → production → launch → reporting
Lead creative direction for online and offline activities (videos, social, events, OOH, activations)
Work closely with internal teams (product, sales, partnerships) to ensure message alignment
Collaborate and negotiate with external agencies, photographers, designers, vendors, and event organizers
Oversee events and booths, ensuring world-class execution and high engagement
Maintain brand consistency across all channels
Track campaign performance and present clear insights and next steps
Support PR, influencers, and awareness initiatives with creative concepts
Requirements
3–6 years of experience in marketing or campaign execution
Strong creative sense — able to transform briefs into memorable content and experiences
Proven ability to manage campaigns end-to-end with multiple stakeholders
Skilled in coordinating external/internal parties and keeping projects on track
Arabic & English speaker is a MUST
Must be based in Riyadh (or willing to relocate)
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