Senior Marketing Communications Manager
Skills
About This Role
Overview
1.
Communications & PR Develop and execute a comprehensive communication strategy aligned with business objectives.
Lead public relations efforts, managing media relationships and securing high-impact coverage.
Craft compelling narratives that enhance brand perception and thought leadership.
Serve as the brandu2019s voice, ensuring consistency in messaging across all communications. 2.
Content Marketing & Creativity Oversee the development of engaging, high-quality content across multiple platforms (website, blog, social media, email, etc.).
Ensure brand consistency in messaging, tone, and visual identity across all marketing materials.
Drive creative marketing campaigns that resonate with our target audience and differentiate YOUGotaGift in the market. 3.
Brand Positioning & Messaging Define and refine brand positioning, voice, and messaging to reinforce YOUGotaGiftu2019s leadership in digital gifting.
Conduct market research to understand customer insights, competitive landscape, and industry trends.
Work cross-functionally to ensure branding aligns with product development, sales, and corporate strategy. 4.
Campaigns & Digital Marketing Plan and execute integrated marketing campaigns that drive awareness, engagement, and conversions.
Collaborate with performance marketing teams to optimize digital campaigns and content distribution.
Track and analyze key performance metrics to measure campaign success and optimize future efforts. 5.
Event Management & Sponsorships Lead the planning and execution of key industry events, sponsorships, and brand activations.
Represent YOUGotaGift at industry forums, conferences, and PR events to position the brand as a leader in digital gifting.
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