Senior Marketing Communications Manager

Key Responsibilities

• Develop and execute a
• comprehensive communication strategy
• aligned with business objectives.
• Lead
• public relations efforts
• , managing media relationships and securing high-impact coverage.
• Craft compelling narratives that enhance
• brand perception and thought leadership
• .
• Serve as the brandu2019s voice, ensuring consistency in messaging across all communications

2. Content Marketing & Creativity

• Oversee the development of
• engaging, high-quality content
• across multiple platforms (website, blog, social media, email, etc.).
• Ensure
• brand consistency
• in messaging, tone, and visual identity across all marketing materials.
• Drive
• creative marketing campaigns
• that resonate with our target audience and differentiate

YOUGotaGift

3. Brand Positioning & Messaging

• Define and refine
• brand positioning, voice, and messaging
• to reinforce YOUGotaGiftu2019s leadership in digital gifting.
• Conduct
• market research
• to understand customer insights, competitive landscape, and industry trends.
• Work cross-functionally to ensure branding aligns with
• product development, sales, and corporate strategy
• .

4. Campaigns & Digital Marketing

• Plan and execute
• integrated marketing campaigns
• that drive awareness, engagement, and conversions.
• Collaborate with
• performance marketing teams
• to optimize digital campaigns and content distribution.
• Track and analyze
• key performance metrics
• to measure campaign success and optimize future efforts.

5. Event Management & Sponsorships

• Lead the planning and execution of key
• industry events, sponsorships, and brand activations
• .
• Represent YOUGotaGift at
• industry forums, conferences, and PR events
• to position the brand as a leader in digital gifting.

Key Qualifications

• 10+ years of experience in marketing communications, PR, content marketing, or a related field.
• Proven track record in
• brand storytelling, campaign management, and media relations
• .
• Strong
• leadership skills
• with experience managing teams and external agencies.
• Exceptional
• writing, editing, and presentation skills
• .
• Proficiency in
• PR platforms, content marketing and digital marketing tools
• .
• Ability to thrive in a
• fast-paced environment
• and adapt to changing priorities.
• Fluent in Arabic and English (written and spoken).
• KSA market experience.