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Senior Marketing Specialist

Kavak.com
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered Today
Integrated marketing campaignsDigital, social, and performance marketingOffline marketing, OOH, print, and eventsCampaign analytics and reportingConsumer behavior and competitive analysisGoogle Analytics 4

Full Job Posting

About the company

Kavak operates an e-commerce business for buying and selling pre-owned vehicles and is expanding in the GCC region.

Role overview

Own marketing initiatives for GCC operations at the intersection of brand, performance, and strategy.

Lead integrated online and offline campaigns, agency and partner relationships, and marketing investment aligned with business impact.

Key responsibilities

  • Create and execute campaigns across digital, social, performance, OOH, print, events, and activations.
  • Build strategic channel partnerships to expand reach and deliver incremental value.
  • Coordinate media agencies from briefing and planning through execution, optimization, and reporting.
  • Work with Strategy to allocate marketing funding and assess business impact.
  • Lead brand awareness and consideration initiatives with a connection to downstream conversion.
  • Track competitor activity and identify market gaps and opportunities.

Qualifications

  • Bachelor’s degree in Marketing, Media, Social Media, or a related field.
  • 3–5 years of experience running online, offline, and multimedia marketing campaigns.
  • Strong attention to detail and rigorous campaign execution and AI reporting.
  • Understanding of consumer behavior and competitive dynamics; ability to think creatively and analytically.
  • Adaptable, with a growth mindset and an inclination toward experimentation, learning, and improvement.

Technical skills

  • Analytics and reporting tools may include Google Analytics (GA4), Looker Studio, or Power BI.
  • Paid media platforms may include Meta Ads Manager, Google Ads, TikTok Ads Manager, or programmatic/DSP platforms.
  • Marketing automation and CRM tools may include HubSpot or Salesforce Marketing Cloud.
  • Project tools may include Asana, Monday.com, or Trello; creative tools may include Canva, Adobe Creative Suite, or Figma.
  • Competitive intelligence tools may include SEMrush or Similarweb; collaboration tools may include Google Workspace, Microsoft Office 365, or Slack.
  • Media planning and buying familiarity includes agency tools or platforms for OOH, TV, and print.

Success measures

Campaigns are integrated across channels and tied to business objectives.

Agency and channel-partner relationships are productive; upper-funnel investment demonstrably contributes to conversion.

The team monitors competitor activity and adapts market strategy accordingly.

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