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Senior Marketing Manager – HR Tech Abu Dhabi

Arc network
Abu Dhabi, UAE
Full-time
Mid-Senior
Onsite
Discovered 1 weeks ago
Events marketingB2B marketingIntegrated marketing campaignsEmail marketingSocial media marketingPPC and paid media

Full Job Posting

About Arc Network

Arc is a B2B events, data, and media platform with events and content communities across HR technology, agriculture and food, financial services, investing, and education technology.

Arc operates events, media brands, and professional communities across multiple industries and markets.

Location and work pattern

  • The role is based in Abu Dhabi, UAE, with a hybrid working pattern.

Role and event

The Senior Marketing Manager will lead the launch marketing for HR Tech Abu Dhabi, a new event connecting HR, People, Talent, and Technology leaders with innovators and solution providers.

The event will cover HR technology, AI, workforce transformation, employee experience, and digital workplaces.

The role offers the opportunity to establish the event brand, build its audience, and shape its marketing strategy from launch.

Key responsibilities

  • Develop and execute the event marketing and launch strategy with the Portfolio Director and marketing team.
  • Manage multichannel campaigns across email, social media, PPC, paid social, digital advertising, content, and database marketing; later delegate some tactical execution to a junior marketer.
  • Drive delegate registrations against volume and revenue targets and generate marketing-qualified leads with sales.
  • Create compelling campaign messaging and content about the event proposition, speakers, content, and networking opportunities.
  • Build partnerships and cross-promotional opportunities with relevant organizations across the UAE and GCC.
  • Grow the event database and engaged community.
  • Monitor campaign performance, adjust activity based on data, report registrations and leads against targets, and track marketing spend against budget.
  • Retain overall ownership of marketing strategy, performance, and delivery.

Experience and skills

  • At least 4 years of events marketing or B2B marketing experience in the UAE or wider Middle East market.
  • Experience developing and executing integrated, multichannel campaigns.
  • Strong understanding of digital marketing, email, social media, and paid media.
  • Experience with marketing automation, CRM, and email marketing platforms; Salesforce is identified as ideal.
  • Strong analytical skills and ability to measure and optimize campaign performance using data.
  • Arabic fluency is advantageous but not essential.

Working approach and preferred background

  • Commercial awareness of marketing's contribution to registrations, revenue, and sales pipeline is valued.
  • Strong communication and copywriting, organization, attention to detail, initiative, and adaptability are valued.
  • Strong stakeholder management and collaboration across sales, content, operations, and senior leadership are valued.
  • Knowledge or interest in HR technology, AI, employee experience, talent, workforce transformation, or the future of work is advantageous, not essential.
  • Experience launching a new event, brand, product, or market is highly desirable.

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