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Senior Marketing Manager EHSQ

Valsoft Corporation
Remote, CAN
Full-time
Senior
Remote
Discovered 1 months ago
Adobe Creative SuiteFigmaAI tools

Full Job Posting

KEY RESPONSIBILITIES

  • Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.
  • Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
  • Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
  • Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
  • Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
  • Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
  • Support partner programs and cross-sell strategies across TAG’s portfolio companies.
  • Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).
  • Analyze performance metrics and continuously optimise product marketing effectiveness.
  • Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.
  • Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.
  • Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
  • Perform other related duties as required.

Requirements

  • Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.
  • Demonstrated ownership of full go-to-market strategy, from planning through execution.
  • Strong command of product positioning, messaging frameworks, and category development.
  • Experience collaborating with Product, R&D, UX, and technical teams.
  • Hands-on experience developing sales enablement, technical collateral, and product demos.
  • Experience launching new products, modules, or brands.
  • Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
  • Ability to operate across multiple products and business units simultaneously.

QUALIFICATIONS

  • Experience with EHSQ, compliance, risk, operations, or regulatory software.
  • Background working with environmental, safety, or quality management workflows.
  • Proficiency with Adobe Creative Suite and working knowledge of Figma.
  • Hands-on use of AI tools for content creation, research, and workflow automation.
  • Experience producing demo videos, product walkthroughs, and technical explainers.
  • Solid understanding of marketing analytics and product performance metrics.
  • Strong aptitude for quickly learning new enterprise applications and technical environments.

Benefits

  • Competitive salary aligned to experience and market.
  • Employee profit sharing plan.
  • Fully remote.
  • Comprehensive health, dental and vision insurance.
  • High ownership and autonomy across product marketing initiatives.
  • Opportunity to work directly with leadership in a fast-paced environment.
  • Fast-growing environment with strong long-term career development potential.
  • #S&WTechnologies

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