Senior Marketing Manager

Senior Manager – Marketing

Responsibilities

• Develop and execute comprehensive marketing strategies for a portfolio of exhibitions, conferences, and live events to achieve commercial objectives.
• Lead integrated marketing campaigns across digital, social media, email, PR, content, advertising, partnerships, and traditional media channels.
• Manage, mentor, and develop a team of marketing professionals, ensuring effective resource planning, performance management, and professional growth.
• Collaborate with senior leadership, commercial teams, and event stakeholders to align marketing initiatives with business goals and revenue targets.
• Drive attendee acquisition, exhibitor engagement, sponsorship visibility, and brand awareness through data-driven marketing initiatives.
• Oversee the creation and delivery of all marketing collateral, creative assets, promotional materials, and campaign content while maintaining brand consistency.
• Identify new market opportunities through research, customer insights, competitor analysis, and industry trends, recommending strategies for portfolio growth.
• Develop audience segmentation, CRM, and database marketing strategies to improve customer engagement, lead generation, and campaign performance.
• Monitor campaign effectiveness through analytics, reporting, and performance metrics, optimising marketing investments and return on investment.
• Lead onsite marketing activities, including media relations, press events, VIP programmes, brand activations, and promotional initiatives during live events.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. A postgraduate qualification is advantageous.
• Minimum
• 7-8 years
• of progressive marketing experience, with significant exposure to the events, exhibitions, conferences, or live entertainment industry.
• Demonstrated experience leading integrated marketing campaigns for large-scale commercial events.
• Strong understanding of digital marketing, CRM, content marketing, media planning, branding, analytics, and customer acquisition strategies.
• Proven experience managing cross-functional teams and external agencies in a fast-paced, commercially driven environment.
• Excellent leadership, stakeholder management, communication, and project management skills.