Senior Marketing Manager - Beautyworld

Overview

Senior Marketing Manager

What You'Ll Be Doing

• Develop and execute the end-to-end marketing strategy for Beautyworld Middle East, driving exhibitor acquisition, visitor attendance, retention and brand growth.
• Lead and inspire a team of Marketing Executives, setting clear direction, mentoring team members and fostering a collaborative, high-performance culture.
• Deliver integrated multi-channel marketing campaigns across digital, email, social media, PR, content, media partnerships and paid advertising.
• Define audience segmentation and data-driven marketing strategies in partnership with CRM and third-party data providers to maximise campaign performance.
• Manage substantial marketing budgets, allocating investment effectively to maximise ROI and achieve commercial KPIs.
• Collaborate closely with sales, operations, creative, PR, global brand teams and external agencies to deliver best-in-class marketing campaigns.
• Lead campaign messaging, creative direction and brand positioning, ensuring consistency across all customer touchpoints and alignment with global brand standards.
• Analyse campaign performance, market trends and customer insights to continuously optimise marketing activity and improve conversion.
• Present strategic recommendations and campaign performance updates to senior stakeholders, influencing key business decisions.
• Build strong relationships with exhibitors, media partners and industry stakeholders to strengthen market presence and support commercial objectives.

What You'Ll Bring

• Minimum 5 years' experience delivering integrated B2B marketing campaigns, ideally within exhibitions, events or large-scale international environments.
• Proven experience developing marketing strategies that deliver measurable commercial growth.
• Previous experience leading and developing marketing teams.
• Strong knowledge of audience segmentation, CRM, marketing automation and campaign analytics.
• Experience managing marketing budgets and external agencies to deliver high-impact campaigns.
• Excellent understanding of digital marketing, email marketing, content strategy, social media, PR and paid media.
• Strong commercial awareness with the ability to translate customer insights into effective marketing strategies.
• Outstanding communication and stakeholder management skills, with confidence influencing senior leaders and cross-functional teams.
• Highly organised, creative and proactive, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office, CRM platforms, Google Analytics and marketing reporting tools such as Power BI is advantageous.

Why Join Us?