Senior Marketing & Communication Executive

Marketing & Growth

Aed 10000-15000

Role Overview

Senior Marketing & Communications Executive

Marketing & Brand Communications

• Develop and execute integrated marketing campaigns across digital and offline channels.
• Create engaging content for the website, social media, email campaigns, newsletters, case studies, marketing collateral, and thought leadership initiatives.
• Ensure consistent brand messaging across all customer touchpoints.

Digital Marketing

• Manage the company's digital presence across LinkedIn and other relevant platforms.
• Coordinate digital advertising, SEO initiatives, and performance marketing campaigns.
• Monitor campaign performance and optimize engagement, lead generation, and conversion metrics.

Pr & Media Relations

• Build and maintain relationships with media, journalists, and industry publications across the UAE/GCC.
• Secure media coverage, executive interviews, press releases, industry features, and speaking opportunities.
• Coordinate with external PR agencies where required.

Events & Industry Engagement

• Plan and execute supplier events, product launches, webinars, networking sessions, exhibitions, and industry forums.
• Manage event planning, branding, communications, media participation, and stakeholder engagement.
• Represent the company at key industry events.

Thought Leadership & Content

• Develop industry-focused content covering construction, electrical products, supply chain digitization, and procurement trends.
• Support executive profiling through LinkedIn content, opinion articles, media statements, and speaking engagements.
• Position the company as a trusted industry leader.

Sales & Internal Communications

• Partner with Sales and Business Development teams to develop presentations, product literature, customer communications, and sales enablement materials.
• Support strategic announcements, partnerships, and internal communications.

Reporting & Analytics

• Track campaign performance and prepare regular marketing reports.
• Analyze customer engagement trends and recommend improvements.
• Maintain campaign trackers and marketing dashboards.

Education

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related discipline.

Experience

• 5–7 years of experience in marketing communications, digital marketing, PR, corporate communications, or event management.
• Experience within electrical, building materials, construction, industrial distribution, B2B marketplaces, trading, or e-commerce sectors is highly preferred.

Skills

• Strong written and verbal communication skills.
• Experience managing integrated marketing campaigns and digital channels.
• Proven media relations and PR experience within the UAE/GCC.
• Excellent content writing, storytelling, and stakeholder management skills.
• Strong event planning and project management capabilities.
• Commercial understanding of B2B markets and customer engagement.

• Microsoft Office Suite

• Canva and/or Adobe Creative Suite
• CRM and email marketing platforms
• Social media management tools
• Google Analytics and SEO tools

Preferred

• Experience with LinkedIn B2B campaigns and executive branding.
• Exposure to supplier or channel marketing programs.
• Knowledge of the UAE/GCC construction or electrical industry.
• Arabic language proficiency is an advantage.

Success Measures

• Increased brand awareness and customer engagement.
• Improved lead generation and campaign performance.
• Growth in media visibility and PR coverage.
• Successful execution of industry and supplier engagement events.
• High-quality thought leadership content and executive positioning.
• Strong campaign ROI and stakeholder engagement.