Senior Manager – Martech Strategy & Customer Intelligence

About This Role

CSi is a new, integrated business unit under Landmark Group , bringing together the most critical growth-driving capabilities into one unified engine. We are building the next phase of our growth—and at the center of it is a newly launched strategic division: CSi – Customer, Strategy & Intelligence. This isn’t just another team. This is where customer, data, product, and AI come together to shape the future of retail. It combines:

• Data & Analytics
• Loyalty (Shukran)
• Partnerships & Co-brands
• Performance & Digital Marketing
• Customer Product & Martech

CSi stands for

• C – Customer (CX) → Building seamless, end-to-end customer journeys
• S – Strategy & Analytics → Driving smarter business decisions through data
• i – Intelligence (AI + BI) → Powering everything with AI-led insights

We are looking for a Senior Manager – Martech Strategy & Customer Intelligence to define and lead the Martech strategy and Customer 360 vision across the group, ensuring that customer data, Martech capabilities, and personalization initiatives are aligned to deliver measurable business impact. This role will act as a senior partner to the Head of Martech, bringing deep expertise to shape the roadmap, guide execution and unlock the full value of our Martech ecosystem.

Job Title: Senior Manager – Martech Strategy & Customer Intelligence

Job Location: Dubai

Responsibilities:

The Senior Manager – Martech Strategy & Customer Intelligence will own the Martech roadmap and customer data strategy across brands, ensuring all Martech capabilities are connected, scalable and outcome-driven.

You will work closely with Engineering, Product, CRM and Data Science teams to translate business needs into Martech initiatives, while enabling advanced personalisation and customer intelligence across the ecosystem.

This role requires a strong balance of strategic thinking, technical understanding and the ability to drive execution across multiple teams.

Key Responsibilities

• Define and own the Martech strategy and roadmap aligned to business and customer objectives
• Lead the development of a unified Customer 360 framework across Martech platforms
• Translate business priorities into structured Martech and data initiatives
• Partner with Engineering teams to deliver Martech implementations (tracking, SDKs, integrations)
• Collaborate with Data Science teams to enable AI-driven use cases and predictive modelling
• Establish governance frameworks across tracking, segmentation and customer data
• Enable and support personalization capabilities across CRM and digital touchpoints
• Identify high-impact opportunities to improve engagement, retention, and operational efficiency
• Drive alignment across CRM, Product, Tech and Analytics teams
• Monitor performance of Martech initiatives and ensure measurable business impact
• Act as a key decision-maker in Martech prioritization, tool usage and capability evolution

Qualifications:

• 7–10+ years of experience in Martech, CRM, Digital Product or Customer Data roles
• Experience in ecommerce or retail environments with strong customer focus
• Proven experience owning Martech roadmaps or customer data strategies
• Experience working cross-functionally with engineering and data teams
• Strong understanding of customer lifecycle, segmentation and personalization strategies

Key Skills:

• Strong understanding of Martech ecosystems including CDP, CRM and analytics platforms
• Hands-on familiarity with tools such as:

Bloomreach (or similar CDP / engagement platforms)

Google Analytics (GA4), GTM

Firebase, Branch (or mobile attribution / SDK tools)

CRM tools across Email, Push, SMS, WhatsApp

• Understanding of event tracking, tagging frameworks and data flows
• Experience with customer data models, identity resolution and segmentation logic
• Ability to translate business problems into scalable Martech solutions
• Strong stakeholder management and ability to influence across teams
• Analytical mindset with strong commercial awareness

Why join CSi?

This is where your role becomes bigger than just a job. You’ll get to:

• Work at the intersection of Product, Data, AI, and Customer Experience
• Build solutions that impact millions of customers across multiple brands
• Be part of a high-ownership, high-visibility team
• Solve real business problems—not just execute tasks
• Shape how modern retail operates in the region

Who should apply?

If you are someone who:

• Thinks customer-first
• Loves solving problems using data and technology
• Wants to work on AI, Martech, Product, or Analytics
• Enjoys working in a fast-paced, high-impact environment

CSi is where you should be.

We’re not just hiring for roles. We’re building the future of customer intelligence at scale.

If you want to be part of something that is strategic, visible, and truly impactful—this is your moment.