Senior Manager – Marketing & Communications
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About the Role
Responsible for developing marketing strategies, managing communications, leading campaigns, and enhancing brand reputation while mentoring a high-performing team.
Key Skills for This Role
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Overview
- Job Purpose
- The Senior Manager – Marketing & Communications is responsible for leading and overseeing all marketing, branding, public relations, and communication activities for Event Venue.
- The role focuses on strengthening brand positioning, driving audience engagement, supporting business growth, and enhancing the organization’s reputation across local and international markets.
Key Responsibilities
- Develop and implement comprehensive marketing and communication strategies aligned with organizational objectives and business growth plans.
- Lead branding initiatives to ensure consistent brand identity and messaging across all platforms and events.
- Oversee the planning and execution of integrated marketing campaigns for exhibitions, conferences, entertainment events, and venue services.
- Manage corporate communications, media relations, public relations activities, and crisis communication when required.
- Lead digital marketing initiatives, including website management, social media strategy, email marketing, and online advertising campaigns.
- Build and maintain relationships with media agencies, strategic partners, event organizers, and other stakeholders.
- Monitor market trends, competitor activities, and customer insights to identify opportunities and improve market positioning.
- Manage the creation of high-quality marketing content, press releases, presentations, promotional materials, and corporate publications.
- Prepare and manage the marketing and communications budget, ensuring cost-effective campaign execution and ROI optimization.
- Analyze campaign performance metrics and provide strategic recommendations to senior leadership.
- Lead, mentor, and develop the marketing and communications team to ensure high performance and continuous improvement.
- Ensure compliance with corporate branding guidelines, communication standards, and organizational policies.
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