Senior Manager - Conversational Banking (UAE Nationals Only)

Key Responsibilities

• The role is critical to re-engineer, digitize, manage and run the essential business by delivering changes on conversational banking channels & drive the Raqmi Digital Migration agenda;
• Reducing operational costs tied to branch and call center activities.
• Meeting customer expectations for fast, convenient, and secure digital services.
• Enabling the bank to scale operations without proportionally increasing resources.
• Delivering innovative solutions like WhatsApp banking to enhance customer engagement and satisfaction.
• This role supports the bank’s vision of becoming a leader in digital transformation by fostering a culture of innovation, streamlining operations, and ensuring that customers adopt and embrace digital channels as their primary interaction point with the bank.
• Driving Customer Migration to Digital Channels:
• Designing and implementing strategies that encourage customers to shift from branch and call center interactions to digital platforms.
• Innovating and Simplifying Services:
• Identifying opportunities to digitize manual processes, reducing complexity for both the bank and its customers.

• Spearheading WhatsApp Banking Adoption

• Introducing WhatsApp banking as a core service, enhancing its adoption through strategic promotions, education, and feature enhancements.
• Aligning Stakeholders and Teams:
• Bridging the gap between business units, IT, and marketing to ensure cohesive and effective execution of digital initiatives.
• Monitoring and Delivering Tangible Results:
• Establishing clear performance metrics, tracking progress, and delivering measurable improvements in efficiency, customer satisfaction, and digital engagement.

• Operational Efficiency Gains

• Reduce dependency on branch and call center resources by automating routine tasks and empowering customers with self-service tools.

• Enhanced Customer Experience

• Deliver user-friendly, secure, and reliable digital solutions that improve customer satisfaction and loyalty.
• Revenue Growth:
• Support the bank’s financial growth by promoting value-added digital services that increase customer engagement and reduce operational costs.
• Moreover, ensuring EI remains at the forefront of digital innovation while maintaining a customer-first approach – efforts directly impacting the bank’s growth, profitability, and reputation as a leading provider of the modern age banking services.

Job Skills & Qualifications

• Undergraduate Degree
• Prior experience in Digital Channels
• What we offer you:
• Competitive salary package
• Strong emphasis on work-life balance and wellbeing across the bank
• World-class Learning & Development platform and career development
• Generous annual leave entitlement and Private Healthcare
• Preferential banking facilities for employees

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