Senior Manager - Content Strategy

Overview

Strategy & Content Leadershi

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• Lead the implementation and execution of the overall marketing and content strategy through creative and innovative solutions.
• Oversee the activation and delivery of integrated marketing campaigns across all channels.
• Manage the day-to-day operations of the Creative & Social streams.
• Ensure all social and creative content accurately reflects the brand voice, positioning, and storytelling framework.
• Develop and manage seasonal and campaign-based content strategies aligned with brand objectives.
• Drive content optimization through performance insights and campaign learnings.
• Manage complex launch strategies across markets, audience segments, and campaign objectives including awareness, consideration, conversion, and retention.

Cross-Functional Collaboration

• Partner closely with the Business Director and cross-functional teams including Data Science, CRM, Experience Design, and Media.
• Collaborate with writers, designers, and creative teams to develop impactful and engaging content.
• Contribute to omnichannel media and content planning to ensure a seamless 360 customer experience across digital, offline, and on-ground touchpoints.
• Support the development of targeted and audience-centric communications across platforms.

Creative & Brand Management

• Act as the creative gatekeeper across all social platforms and brand communications.
• Ensure all content aligns with established branding and style guidelines.
• Maintain high creative standards while balancing business and performance objectives.
• Manage content budgets and adapt investments dynamically to drive business outcomes.

People & Leadership

• Inspire and influence stakeholders through compelling storytelling and strategic thinking.
• Build strong relationships with internal and external stakeholders.
• Lead, mentor, and develop high-performing teams while fostering collaboration and inclusivity.
• Provide clear and constructive feedback to support team growth and development.
• Demonstrate strong decision-making and problem-solving capabilities in complex environments.
• Drive accountability, ownership, and a positive team culture.

Requirements

• 7–9 years of experience within Content Strategy, Social, Creative, or integrated marketing roles.
• Previous experience working within the telecommunications/telco industry is highly preferred.
• Native Arabic speaker is essential.
• Strong strategic mindset with the ability to translate business objectives into impactful content strategies.
• Proven experience managing integrated campaigns across multiple channels and markets.
• Strong understanding of social media, content performance, brand storytelling, and omnichannel marketing.
• Experience working closely with creative, media, CRM, and performance marketing teams.
• Excellent stakeholder management, communication, and presentation skills.
• Ability to thrive in a fast-paced, collaborative, and dynamic environment.