Copywriter - English

Overview

Technical & Product

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content;
• Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.

Business Acumen & Operational Efficiency

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone

Innovative & Analytical Mindset

• Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more.
• Research competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy and design a cohesive story

People & Leadership

• Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas.
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industry best practices and new possibilities
• Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Self

• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energy, a sense of humour and an open & curious minds
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Qualifications

• At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Bachelor’s Degree in the appropriate field of study