Senior Manager, AI Search Enablement
Role Overview
Senior Manager on BMO's Digital Acquisition team, driving AI Search and SEO initiatives across the organization.
Builds AI search capabilities, brand positioning, and reputation across AI platforms while scaling AI and SEO data capabilities.
Develops AI-focused affiliate programs with performance marketing partners.
Key Skills for This Role
Full Job Posting
Role overview
Senior Manager on BMO's Digital Acquisition team, driving AI Search and SEO initiatives across the organization.
Builds AI search capabilities, brand positioning, and reputation across AI platforms while scaling AI and SEO data capabilities.
Develops AI-focused affiliate programs with performance marketing partners.
Responsibilities
- Build AI Search processes and practices in collaboration with Brand, Communications, and business partners.
- Evolve digital PR, expert reviews, thought leadership, and influencer marketing into GEO-optimized practices.
- Integrate communications strategies with brand and business priorities through the GEO operating model.
- Partner on creator, influencer, ratings and reviews, and content strategies to build consumer trust, category authority, and AI discoverability.
- Create and maintain a GEO measurement framework covering sentiment, share of voice, source authority, affiliate opportunities, AI citations, content freshness, risk indicators, and brand mentions.
Qualifications
- Eight or more years in SEO/GEO strategy and AI search visibility, PR, media relations, digital PR, influencer marketing, or related fields.
- Experience with SEO, search insights, audience intelligence, GEO platforms, media monitoring, social listening, PR measurement, and AI tools.
- Experience supporting issue management, crisis communications, and reputational risk in complex or regulated environments.
Compensation
- The posted salary range is $85,500 to $185,000; the posting identifies the pay type as salaried.
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