Senior Field and Event Manager
Role Overview
The Field and Event Marketing Manager will create programs that engage relevant buyers and partners and convert event interactions into qualified meetings and pipeline.
This is a hands-on role with ownership from strategy through execution and measurement, working with Growth Marketing, Sales, Product Marketing, technical teams, partners, and executives.
The role is hybrid and based in Vancouver.
Key Skills for This Role
Full Job Posting
About Tigera
Tigera provides Calico, a network security and observability platform for preventing, detecting, and mitigating security breaches in Kubernetes clusters.
Calico Open Source is a widely adopted container networking and security solution.
Tigera's portfolio includes Calico networking and security, converged networking for VM workloads in Kubernetes, Lynx, and emerging AI-focused initiatives.
Role overview
The Field and Event Marketing Manager will create programs that engage relevant buyers and partners and convert event interactions into qualified meetings and pipeline.
This is a hands-on role with ownership from strategy through execution and measurement, working with Growth Marketing, Sales, Product Marketing, technical teams, partners, and executives.
The role is hybrid and based in Vancouver.
Field and event strategy
- Build a focused calendar of cloud, Kubernetes, infrastructure, and security events, including partner and regional programs.
- Select where to sponsor, speak, attend, or host based on buyer fit, target accounts, and meeting potential.
- Test new communities and formats and invest in what works.
Program execution
- Own event budgets, vendors, logistics, speakers, and on-site execution.
- Partner with Sales on target accounts, meeting plans, and executive preparation.
- Create conferences, partner events, dinners, roundtables, and technical meetups.
Demand generation and measurement
- Build campaigns and outreach with Sales, Product Marketing, Content, and partners before and after events.
- Ensure events have clear goals, lead capture, follow-up owners, and coordinated Sales and Marketing Operations workflows.
- Measure qualified meetings, account engagement, opportunities, and pipeline, then improve programs using results.
Experience and skills
- At least 2 years of experience in B2B field marketing, events, demand generation, or a related role, with hands-on program ownership and booth and collateral messaging.
- Experience marketing technical products to enterprise buyers; cybersecurity, cloud, Kubernetes, or infrastructure experience is a plus.
- A track record of turning events into qualified conversations, not just attendance.
- Strong project management, communication, budgeting, and cross-functional skills.
- Comfort working with executives and technical teams, and willingness to travel from Vancouver for priority events.
Compensation
- Salary range: CAD $85,000–$95,000, plus a 10% bonus on meeting targets.
Benefits and work environment
- The company describes its work environment as collaborative and flexible and offers health, vision, and dental benefits.
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